TMCnet News
Global LBS Market Report 2015-2019 with Adnear, Alibaba, Facebook, Foursquare, HERE, Telecommunications system & TomTom DominatingDUBLIN, June 24, 2015 /PRNewswire/ -- Research and Markets(http://www.researchandmarkets.com/research/t6825f/global_lbs_market) has announced the addition of the "Global LBS Market 2015-2019" report to their offering. The analysts forecast the global location-based services market to grow at a CAGR of 37.68% over the period 2014-2019 LBS are used to determine the visitor pattern. The feature of check-ins allows the companies to ascertain where their consumers go on a regular basis and if they go to the respective stores after receiving ads in their smartphones. Based on this concept, in 2014 Google introduced a feature called Visit Monitoring. This feature collets information about common places visited by the user in day-to-day life. In addition, developers are providing a feature that can recommend places and points of interest to the users depending on their frequently visited places. According to the report, social media are gaining popularity because of the advances in LBS. Social media platforms such as Facebook, Foursquare, and Twitter allow users to check in to a location and find out about that place. This feature is becoming popular among users because of various discounts offered by checking in at locations. For instance, Starbucks offers discount coupons to Foursquare users if they pass by a store. In addition, other apps such as Google Maps and Yelp apps have made it easier for tourists to find and access a location. LBS are becoming important in an individual's life, and companies are undertaking R&D to come up with innovations in LBS and location-based media. Further, the report states that user privacy is a major challenge for this market and it has a severe impact on the usage pattern of LBS. The global location-based services market can be segmented into:
Key Vendors
Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/t6825f/global_lbs_market Media Contact: Laura Wood , +353-1-481-1716, [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-lbs-market-report-2015-2019-with-adnear-alibaba-facebook-foursquare-here-telecommunications-system--tomtom-dominating-300106849.html SOURCE Research and Markets |