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Digital Video AdTech 2015 - 2017: Monetizing Beyond the Linear ClockDUBLIN, June 22, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/m5dfrt/digital_video) has announced the addition of the "Digital Video AdTech 2015 - 2017: Monetizing Beyond the Linear Clock " report to their offering. Digital video adtech providers booked $7.3 billion in 2014 global net revenue, with ecosystem-wide comparable growth from all formats, screens and devices supported projected to increase 22% - 31% in 2015, according to this vendor, solutions, marketplace, business operations and inventory management report. Digital video spend is analyzed by each adtech provider, and includes desktop, mobile, tablet, set top box VOD, device-centric authenticated sign-in services. Avails are contained in long-form, short-form, in-app, web only media, and through distributed media players bundled with creative (i.e. outstream video). In-stream and in-banner video is running across sites, networks, aggregators, distributed through viral/direct brand campaigns, and broken out by platform and pricing (media and trafficking CPMs). Briefings conducted with top industry executive, tech and sales talent contained in a series of Q & A's adds rich contextual understandings into how digital video adtech systems and marketplaces operate, why and where the industry is performing well, and what needs to be done to maintain forward momentum. Challenges facing digital video adtech include reducing workflow complexity, simplifying layers of technology lashed together over the years causing impression handoff headaches, as well providing for greater access to deterministic audience data. Companies Mentioned - Adobe Primetime - Altitude Digital - Blackarrow - Blinkx - Canoe - Cinema6 - Conversant Media - Freewheel - Jun Group - Rant, Inc - Rocket Fuel - Sizmek - Sundaysky - Teads - Tremor Video - Videology - Videoplaza - Vidible.Tv (A Unit Of Aol) - Visible World - Yume Inc. For more information visit http://www.researchandmarkets.com/research/m5dfrt/digital_video About Research and Markets Media Contact: Laura Wood , +353-1-481-1716, [email protected] To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/digital-video-adtech-2015---2017-monetizing-beyond-the-linear-clock-300104015.html SOURCE Research and Markets |