TMCnet News
Sabra Expands Tastemaker Panel: Continuing to Spread the World with Online Influencers and their FansWHITE PLAINS, N.Y., June 15, 2015 /PRNewswire/ -- Sabra Dipping Co. officially welcomes their 2015 Tastemaker Panel this week, a group of top food and lifestyle bloggers respected for connecting authentically with their readers. The brand's panel interaction demonstrates Sabra's commitment to reaching consumers where they seek information. Food lovers continue to appreciate usage ideas and a closer look at the brand from trusted food, nutrition and health experts. The panel now consists of more than 50 bloggers who share new product information, usage ideas, recipes and promotions with millions of consumers. "If we could sit down and chat over an open a tub of hummus with each and every consumer, we would," said Rachel Zander, Associate Brand Manager for Sabra. "But in working with these carefully selected influential bloggers, we've had an opportunity to open the doors and welcome trusted bloggers to help us spread the world by sharing the passion we feel and care we put into putting delicious products on the table. We are always amazed by the way these talented writers bring Sabra's freshly flavorful dips and spreads to life with recipes, usage ideas and mouthwatering photos." This year select bloggers will be visiting Sabra's manufacturing facilities for Greek Yogurt Dip, Salsa and Hummus. They will taste test new products, engage directly with Sabra research and development experts, Sabra's Executive Chef and brand team. The 2015 Sabra Tastemaker panel will create more than 100 new recipes for Sabra.com inclusive of various dietary needs and restrictions including Gluten-Free recipes. Recipes and original content can each be found on blogger websites listed below: A Zesty Bite Foodness Gracious Healthy Delicious Hezzi D's Books and Cooks Hungry Food Love Hungry Hungry Hippie I Heart Kroger I Heart Publix I Wash You Dry Iowa Girl Eats Macheesmo Mango & Tomato MOMables Nibbles & Feasts Not Just Baked Nutmeg Nanny Opera Singers Kitchen Pastry Chef Online Poet in the Pantry Rachel Cooks The Roasted Root Run Eat Repeat Running to the Kitchen The Seaside Baker She Wears Many Hats Simply Quinoa Smith Bites Sweet Life Bake Sweet Remedy The Healthy Apple The Lemon Bowl The Scramble Thyme in our Kitchen Treats with a Twist Two Peas and Their Pod We Heart This Well Plated A recent report on NPR cited that "The internet is changing our first sensory experience with food. For one, the researchers say, it's more visual – we're buying and learning about food online without ever tasting, touching or smelling it." - NPR; Hartman Group and Publicis Consultants USA 2015. About Sabra Dipping Company, LLC Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning hummus, available in more than a dozen flavors, and a wide range of authentic and delicious dips and spreads, including salsa, guacamole, and Greek yogurt vegetable dips, can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a silver LEED certified factory in Virginia, and has received an A-Classification from the British Retail Consortium (BRC) audit board for food safety for its California Salsa plant every year since 2011. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on twitter. Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sabra-expands-tastemaker-panel-continuing-to-spread-the-world-with-online-influencers-and-their-fans-300098791.html SOURCE Sabra Dipping Company, LLC 
|