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Research and Markets: Eight Need-to-Know Trends in the Mobile Ad Spending Market - Global Mobile Ad Spending Market 2015-2019
[June 12, 2015]

Research and Markets: Eight Need-to-Know Trends in the Mobile Ad Spending Market - Global Mobile Ad Spending Market 2015-2019


Research and Markets (http://www.researchandmarkets.com/research/4zxmp8/global_mobile_ad) has announced the addition of the "Global Mobile Ad Spending Market 2015-2019" report to their offering.

The analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the period 2014-2019.

Key Vendors

- Chartboost

- Flurry

- InMobi

- Millennial Media (News - Alert)

- MoPub

- Pandora Media

Other Prominent Vendors

- Amobee

- Baidu

- Byyd

- Google (News - Alert)

- HasOffers

- iAd

- Kiip

- Matomy Media

- Mobile Network

- MobPartner

- OfferPal Meia



- Opera Mediaworks

- PubMatic


- RevMob

- Science

Commenting on the report, an analyst from the research team said: The increased penetration of Internet and mobile devices worldwide has increased downloading of mobile apps in the past few years and is expected to witness further growth during the forecast period. With the increased downloading and usage of apps, it is easier for mobile advertisers to understand the behavior of an individual and to cater to their interests and needs. For instance, there are several ads posted in game apps such as Hill Climb Racing and Bubble Shooter, which are not related to games, but they are related to picture editing, music streaming, and safe lock apps. Therefore, as the number of mobile app downloads increases, this gives an extensive platform to mobile advertisers for the rapid growth of mobile ad spending.

According to the report, the number of smartphones shipped will be doubled during the forecast period. The number of tablet users in the world is expected to increase in 2017.

For more information visit http://www.researchandmarkets.com/research/4zxmp8/global_mobile_ad

About Research and Markets

Research and Markets is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.


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