TMCnet News
Spring Marketplace Announces Continued Growth with Addition of Digital Marketing and Business Development VeteransSpring Marketplace, Inc., the only platform that connects real time payment data and in-store sales, announced today the expansion of its leadership team with the addition of three industry veterans. Jason Pope will serve as Senior Director, Digital Marketing, Andrew Thackray as Vice President of Business Development and Sara Adler as Senior Director of Partnerships. Spring connects digital marketing with in-store sales - where 90 percent of commerce occurs - and real-time payment data, unlocking a structural "last mile" gap in the more than $100 billion marketplace of digital marketing. "As Spring's client base has continued to grow, so has our team and we're thrilled to have Jason, Andrew and Sara on board," said Bruce Mitchell, CEO. "Their direct experience working with leading national brands will allow us to accelerate our growth as we expand our base of more than 1,000 merchants nationwide."
The Spring platform is immediately available to national and local merchants who want to grow revenue through performance-based marketing. Merchants simply opt-in to Spring and can immediately start running promotions - with no change to equipment or operations - increasing consumer visits and spend per visit. For example, a national merchant can run a digital ad or social campaign where a consumer claims the offer and then shops in-store. The merchant has the ability to see the full lifecycle of the consumer from digital presentation to in-store purchase and ongoing, repeat in-store purchases. Consumers become members through a simple one-time step of enrolling the payment card they already use everyday. Consumers are messaged in real-time via email, SMS and mobile app with available offers and again upon redemption of an offer creating a very high level of engagement. Learn more at www.springmarketplace.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150608005993/en/ |