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ANSWERS Announces Rollout of Its Next-Generation VOC Platform at 2015 Answers SummitAnswers Corporation, owner of the leading Internet brand Answers.com and a premier provider of cloud-based voice of customer (VOC) solutions, revealed highlights from its annual Answers Summit, held recently in Scottsdale, Arizona. Hosting a record-breaking number of attendees over three days, the event spotlighted best practices and lessons learned from engaging today's multichannel customers through case studies, interactive workshops, and emerging trends from clients, partners and executives. Answers™ also gave an exclusive first peek at its upcoming voice of customer platform products, including text analytics, sentiment analysis, enhancements to its customer experience analytics, and its groundbreaking feedback tool, all designed to bolster customer engagement, generate insights and strengthen brand influence. "Marketers today utilize dozens of point solutions from a wide range of vendors in an attempt to capture, analyze and activate the massive volumes of structured and unstructured customer experience data across different channels and devices. They struggle to make sense of these highly siloed insights and are challenged in developing a holistic view of their customers," said Jim Yang, SVP of Products, Marketing and Services, Answers. "Over the course of this year we'll be rolling out a number of new products to extend our unique, one-stop platform for integrated VOC and customer experience solutions, enabling organizations to tap into deeper consumer insights and to more effectively engage their target audience." The Answers Summit's speaker roster included senior vice presidents, directors and managers of digital, e-commerce, customer insights and business intelligence from Delta Air Lines, AT&T (News - Alert), Home Depot, Lowe's, GM, Wells Fargo, Vera Bradley, Vitamin World, Microsoft, Nordstrom, Autotrader.com and many others. Chip Heath, professor and author from the Stanford Graduate Schoolof Business, kicked off the Summit with an inspiring presentation on how businesses and individuals can master the challenges that come with a change environment. Scott Stratten, president of UnMarketing, closed the event with an energetic discussion of customer expectations on social media and the importance of authenticity, transparency and immediacy in brand-building. Sessions explored the full range of customer experience (CX) topics including data and analytics, employee engagement, content marketing, mobile and sentiment. Key takeaways include:
For a more detailed recap of the event, please visit our blog here. About Answers Corporation Answers' mission is to empower consumers, brands and organizations by connecting them with the information they need to make better-informed decisions. The Answers Voice of Customer (VOC) Platform leverages the sizable reach of the top-10 Internet brand Answers.com (source: Quantcast (News - Alert)), along with leading cloud-based solutions from ForeSee, Webcollage and ResellerRatings, to enable businesses and organizations to engage with customers at every interaction point, drive investment decisions from customer insights and deliver content that powers the customer experience. Answers is headquartered in St. Louis with offices in Ann Arbor, New York City, Silicon Valley, Cleveland, London, Vancouver and Tel Aviv. For Answers, visit http://www.answers.com. ForeSee and Answers.com are registered trademarks of Answers Corporation in the United States and in jurisdictions throughout the world. All other trademarks, trade names or service marks used or mentioned herein belong to their respective owners.
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