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Research and Markets: Global Sales Acceleration Technology Market 2015 Report: Salesforce, Marketo, Microsoft, and Oracle Dominate the MarketResearch and Markets (http://www.researchandmarkets.com/research/p6z2qr/global_sales) has announced the addition of the "Global Sales Acceleration Technology Market 2015-2019" report to their offering. Global Sales Acceleration Technology Market Expected to Grow at a CAGR of 16.3% Percent over the Period 2014-2019 A majority of sellers are moving online to accommodate the shift in buyers' purchasing behavior. Many buyers now initiate purchase decisions through cellphones and social media or other web resources, instead of opting for face-to-face sales meetings. In response to this, there are several online retail companies that track the purchasing behavior of consumers in order to create a comprehensive range of products. Therefore, companies are adopting various sales acceleration technologies such as CRM analytics to leverage more flexibility in online purchasing. According to the report, enterprises are focusing more on aligning marketing channels with organizational business strategy. Marketing automation software allows companies to generate highly qualified leads that are rady for sales engagement. It provides the framework for companies to target, build, execute, and measure the success of marketing campaigns by identifying the buyer-readiness conditions for generated leads. Further, the report states that while CRM helps to increase revenue, it does not necessarily accelerate the sales process. Key Topics Covered
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For more information visit http://www.researchandmarkets.com/research/p6z2qr/global_sales View source version on businesswire.com: http://www.businesswire.com/news/home/20150528005683/en/ |
