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E*TRADE Takes the Pulse of Today's Mobile InvestorsE*TRADE Financial Corporation (NASDAQ:ETFC) today announced the findings on mobile investing behavior from the most recent wave of StreetWise, E*TRADE's quarterly tracking study of experienced investors. Results indicate robust mobile investing and trading activity: This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20150526005821/en/
Similar to last quarter, checking stock quotes remains the most popular investing activity performed on smartphones (42 percent), followed by monitoring a portfolio, and checking on market movement, at 37 percent and 34 percent, respectively. Following the introduction of the Apple (News - Alert) Watch, the study measured interest in using wearables for investing. Although still in their early days, one in three investors (31 percent) want wearables for monitoring portfolios. Investor segments most interested in wearables include: Active traders (51 percent); investors under 44 (49 percent); E*TRADE customers (46 percent); and female investors (39 percent). "Investors have spoken - mobile is indispensable. Today's savvy investors want to be on the cutting edge of digital," said Kunal Vaed, SVP of Digital Transformation and Active Trading Platforms at E*TRADE Financial. "They expect to effortlessly track market movements and manage their portfolios while on the go, from bite-sized information on wearabes, to rich immersive content on smartphones and tablets." E*TRADE offers pioneering and hassle-free digital platforms backed by human guidance. E*TRADE's mobile offerings include investing applications for popular devices such as the Apple Watch, iPhone®, iPad®, Android™ Phone (News - Alert) and Tablet, Windows® Phone, Kindle Fire Tablet, and Amazon Fire Phone. Investors and traders use E*TRADE Mobile apps to manage their accounts on the go, place stock, option, ETF, and mutual fund trades, as well as access real-time quotes, news, charts, and educational content anywhere. For useful insight from E*TRADE and third-party investment professionals, follow the company on Twitter (News - Alert), @ETRADE.
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Important Notices © 2015 E*TRADE Financial Corporation. All rights reserved. E*TRADE Financial Corporation and ResearchNow are separate companies that are not affiliated. E*TRADE Financial Corporation engages ResearchNow to program, field, and tabulate the study. View source version on businesswire.com: http://www.businesswire.com/news/home/20150526005821/en/ |