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Archway Acquires PogMaker Software and Launches Planogramming and Visual Compliance Solution-Planogram 2.0Archway, a leader in marketing logistics, fulfillment services and supply chain management, today announced the acquisition of PogMaker Software, a cloud based planogramming tool and in-store compliance application. Ron Cox (News - Alert), the Founder of PogMaker Software, will join the Archway team as Director of Planogram Technology. The planogram tool, Planogram 2.0, provides Archway's clients with a web-based solution to validate in-store compliance and product replenishment via phone or tablet. "We believe that adding this level of in-store visibility and accountability will help our clients optimize their marketing supply chain, and ultimately, drive more revenue," said Doug Mann, Chief Executive Officer. As Director of Plnogram Technology, Ron Cox brings invaluable industry expertise to Archway. One of the originators of Nielsen's planogramming technology, Cox was instrumental in the creation of the initial technology and the development of Spaceman. Cox began developing PogMaker two years ago when iPads and other tablets gained the processing power and display technology to deliver live, interactive planograms. "This touch-centric, mobile, web-based technology revolutionizes the way data is gathered in stores. By using the application to visually record and validate the presence of products and promotions in the field, companies can gather actionable data in real-time. I look forward to collaborating with the team at Archway to bring this innovative product to market," said Cox.
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