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Research and Markets: Digital Innovation in Retail 2015: Retailers vs OTT Players - Alibaba, Amazon, Carrefour, Google, Macy's, Rakuten, Target, Tesco, Walgreen & WalmartResearch and Markets (http://www.researchandmarkets.com/research/92pr5k/digital) has announced the addition of the "Digital Innovation in Retail: Retailers vs OTT Players" report to their offering. This report presents how the retail sector is impacted by technologies and what the consequences are for traditional players. The first part of the report provides an overview of the major issues and opportunities for retailers around technologies. The second part presents the technologies seen as key to respond to changes in customer purchase behaviour. The third and final part outlines the strategy of major bricks-and-mortar players in response to the introduction of online marketplaces. List of players reviewed - Alibaba
- Carrefour - Macy's - Rakuten - Target - Tesco - Walgreen - Walmart Key Topics Covered: 1. Executive Summary 2. Methodology & definitions 3. Major issues in the retail industry 3.1. Context 3.2. Key challenges 3.2.1. Towards an omnichannel approach 3.2.2. Customer purchase behaviour analysis 3.2.3. Personalisation 3.2.4. Loyalty 3.2.5. Enhancing the in-store purchase 3.2.6. Supply chain optimisation 4. Key digital trends for the retail sector 4.1. Technology, a retailer priority 4.2. Key technologies 4.2.1. RFID 4.2.2. Social media 4.2.3. Mobile applications 4.2.4. Interactive technologies 4.2.5. Big Data 4.2.6. Tomorrow 5. Impacts on the ecosystem 5.1. Retailer strategies 5.2. Major retailers 5.2.1. Walmart 5.2.2. Carrefour 5.2.3. Tesco 5.3. Marketplace and OTT players 5.3.1. Amazon 5.3.2. Rakuten 5.3.3. Alibaba 5.3.4. Google For more information visit http://www.researchandmarkets.com/research/92pr5k/digital
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