TMCnet News
Research and Markets: Stimulating ARPU-Part 3: Verizon & SoftBank Case StudiesResearch and Markets (http://www.researchandmarkets.com/research/jwdhzr/stimulating) has announced the addition of the "Stimulating ARPU-Part 3: Verizon & SoftBank Case Studies" report to their offering. ARPU has long been a key performance indicator for mobile network operators, and in recent years almost all have experienced a continuing fall in its value as a result of competition and the introduction of low cost OTT voice and text messaging services. This report is the third in a series that looks at the ARPU performance of a range of operators. The first report provided a best practice overview, seeking to understand the reasons why some operators have done better at consistently sustaining ARPU in difficult market conditions. The second report provided a case study of te operator BASE in Belgium, as this company managed to reverse a decline in ARPU. This report examines the strategy and performance of the US operator Verizon (News - Alert) and, by way of comparison, SoftBank of Japan. Both operators compete in large markets where the use of mobile data is now well established, but they occupy different positions in them. - Verizon is the market leader in the US and has succeeded in growing ARPU in each of the years 2009 to 2013, the only operator in the developed world to do so. - SoftBank is the smallest of the three major operators in its home market, and while its ARPU has grown between 2009 and 2013, during that time it has peaked and then fallen back. This report reviews the strategies adopted by the two operators and the approaches they have taken to network development and tariffing, and assesses their resulting financial performance with a view to identifying best practice. Key Topics Covered: 1 Overview 2 Introduction 3 The US and Japanese Mobile Markets 4 Verizon Business (News - Alert) and Market Strategy 5 Verizon Performance and Results 6 SoftBank Approach and Performance 7 Key Findings 8 Recommendations Companies Mentioned - AT&T - Alltel - Apple - Bell Atlantic - GTE - KDDI - SoftBank - Sprint - T-Mobile - Verizon - Vodafone KK - Y!mobile - eAccess - eMobile For more information visit http://www.researchandmarkets.com/research/jwdhzr/stimulating
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