TMCnet News
Research and Markets: Reducing Churn-Part 2: The Indian MarketResearch and Markets (http://www.researchandmarkets.com/research/8pvd8r/reducing) has announced the addition of the "Reducing Churn-Part 2: The Indian Market" report to their offering. This is the second report in a series addressing churn reduction. In the earlier MWP report Reducing Churn-Part 1: Best Practice Overview (Oct 2014) we looked at best practice strategies deployed by operators around the world to reduce churn. These strategies may be broadly grouped as follows: - Improving the End-to-End customer experience to address the root causes of churn; - Using Big Data analytics and contextual real time marketing campaigns to address churn. For this report, we take a closer look at churn in the Indian market because, with intense competition and a predominantly young prepay base with high levels of multiple SIM ownership, India provides excellent conditions for churn to flourish. However, the collective mobile industry in India, the Indian regulator and individual operators are waging a concerted war on churn. Indian churn rates remain higher than average but they are decreasing. This report explores how the industry as a whole has reduced churn rates and also how Indian operators are using sophisticated data analytics and contextual marketing for churn reduction. Key Topics Covered: 1 Overview 2 Introduction 3 The Indian Mobile Market 4 Churn Rates Altered by Market Changes 5 Operator Churn Reduction Initiatives 6 Conclusions Companies Mentioned - Aircel India - Bharti Airtel India - Idea Communications - Reliance For more information visit http://www.researchandmarkets.com/research/8pvd8r/reducing
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