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Fitbit and Strava Join Forces to Further Empower AthletesSAN FRANCISCO and DUBAI, UAE, May 13, 2015 /PRNewswire/ -- Fitbit and Strava users can now get the best of both worlds with all-day health and fitness insights, workout analysis, and connection to a global community of athletes Performance athletes are always looking for new ways to elevate their training, and now activity tracking reaches the next level through a partnership between Fitbit, Inc., the global leader in the Connected Health and Fitness category, and Strava, the leading global community of runners and cyclists. The integration lets users sync seamlessly between both Fitbit and Strava apps, empowering users of the entire award-winning Fitbit activity tracker lineup to track their all day activity, track their exercise and maximize their workouts, as well as connect, compete and engage with other performance athletes on Strava. Now athletes can use:
"At Fitbit, we are constantly innovating to bring best-in-class trackers and the most motivational tools to our users, evolving our ecosystem to find new ways to empower people to reach their health and fitness goals," said James Park, CEO and Co-Founder of Fitbit. "By integrating with Strava, users get the best of both worlds: powerful workout analysis, training tools and an amazing social experience with Strava; and all-day and night insights of their most important workout and health stats with Fitbit. With automatic syncing between both their Fitbit and Strava accounts, users get the most complete picture of their health and fitness, letting them concentrate on what's important to them - their performance." "Strava works with dozens of activity tracking and GPS devices, but this two-way integration with market-leader Fitbit is the first of its kind," said David Lorsch, VP of Business Development, Strava. "Strava athletes using a Fitbit device like the Fitbit Surge can now choose to record their runs or rides with Strava and connect with our global community, while using their Fitbit tracker and interactive tools to get a comprehensive view of their all-day activity and sleep patterns." Track Health and Fitness Stats on Fitbit. Train More Effectively on Strava. This powerful integration provides access to both Fitbit and Strava global communities, enabling users to connect with people who have similar fitness goals, find and follow other athletes, and enjoy pushing themselves to the next level. Top benefits include:
Fitbit products and features are for people that are interested in health and fitness - no matter what their goals may be. Our wide range of trackers appeal to people from those who are interested in simply getting more daily activity, to those looking to maximize their training. By connecting Fitbit and Strava, where both leading platforms are known for their vast, global and competitive communities, consumers now have the ultimate tools to challenge themselves to move more and set records.
Availability The Fitbit and Strava integration is available today to users in both communities worldwide. The Fitbit app is the top downloaded app for connected fitness devices on Apple iTunes, Google Play and Windows Phone stores. The Strava app is available on Apple iTunes and Google Play. The FitStar apps are available on Apple iTunes store. For more information on the integration visit http://www.fitbit.com. *The NPD Group, United States Retail Tracking Service, Weekly Tracking Service, Jan 4, 2015 - March 21, 2015, Digital Fitness Devices, Watches, GPS Enabled **Based on Fitbit-collected data About Strava Strava is the online network that connects the global community of athletes. Founded in 2009, millions of athletes have joined Strava for the competition and camaraderie found in tracking and sharing their fitness activities. The company's free mobile apps and website help members discover and plan workouts, record and share activities, and analyze and compare performance. Strava's ability to connect athletes around the world makes fitness a more social experience, providing extra motivation even when training alone. http://www.strava.com About Fitbit Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals. As the leader in the Connected Health & Fitness category, Fitbit designs products and experiences that track everyday health and fitness. Fitbit's diverse line of award-winning products includes Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit Zip and Fitbit One activity trackers, as well as the Aria Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North American retail stores, 45,000 stores around the globe and sold in 54 countries. Headquartered in San Francisco, Fitbit is privately held and funded by Foundry Group, Qualcomm Ventures, Sapphire Ventures, Softbank Capital, SoftTech VC and True Ventures. Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria and FitStar are trademarks, service marks and/or registered trademarks of Fitbit, Inc. in the United States and in other countries. All other trademarks, service marks, and product names used herein are the property of their respective owners. Connect with us on Facebook or Twitter and share your Fitbit experience. Contacts: Fitbit Strava
SOURCE Fitbit |