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Global and China CCM (CMOS Camera Module) Industry Report, 2014-2015, Research In ChinaLONDON, May 4, 2015 /PRNewswire/ -- Global and China CCM (CMOS Camera Module) Industry Report, 2014-2015 covers the following: Qualcomm and MediaTek planned to integrate dual lens software function into chipset and CRB (Customer Reference Board), thus greatly boosting percentage of high-end mainstream mobile phones using dual lens. However, dual lens provide only more special effects, but can't enhance camera performance. Seen from configuration of HTC M8, the mobile phone has 4MP dual cameras, still a gap with mainstream 8 million pixel high-end mobile phones, obvious positioned as a middle-range phone. If dual cameras both adopt high-pixel CCM, the cost will surge and may surpass that of OIS. Consumers has very low acceptance of dual lens compared with OIS. After all, Apple, Samsung, Nokia and LG have mainstream models using OIS, in contrast to two non-mainstream mobile phones adopting dual lens. Hence, dual lens may appear on middle-range mobile phones, and are unlikely to be utilized by a large number of vendors. In CIS field, Sony continues to outshine rivals, leading high-end market and chased by OVT, but Samsung is falling short of its desires. With regard to lens, Largan sweeps over the world, grasping almost 90% of profit in the field and leading to sharp decline in revenue and partly operating loss of South Korean vendors which seek to advance into high-end segment. In CCM field, Sharp benefited from OIS and its revenue surged. SEMCO is the largest supplier for Samsung. In order to reduce its dependence on Samsung and enter the burgeoning mobile phone market in Chinese Mainland, the company spared no effort to exploit the mainland market, but achieved poor results, not only failing to open up the market, but also loosing major customer- Samsung, with revenue declining distinctly. LITEON filled the position of SEMCO quickly, and became the second largest supplier of OIS for Samsung, behind Sharp. LITEON saw a surge in revenue in 2014. LG INNOTEK is still the largest supplier for Apple, with slight rise in revenue. Thanks to big increase in shipments from major customers including Xiaomi, Lenovo and OPPO, Sunny Optical Technology also saw a substantial rise in revenue. In addition, Sony also entered CCM field with ambition, aiming to earn revenue of over USD1 billion in 2017. Undoubtedly, the competition in CCM field will prick up, and the gross margin will inevitably slide. Download the full report: https://www.reportbuyer.com/product/2622917/ About Reportbuyer Reportbuyer is a leading industry intelligence solution that provides all market research reports from top publishers http://www.reportbuyer.com For more information: To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/global-and-china-ccm-cmos-camera-module-industry-report-2014-2015-research-in-china-300077103.html SOURCE ReportBuyer |