[May 04, 2015] |
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Brightcove Announces Major Updates to Core Products at PLAY 2015
Brightcove
Inc. (NASDAQ:BCOV), the leading provider of cloud services for
video, today announced a new wave of feature enhancements to its core
products as well as market-specific solutions tailored for Media
and Digital
Marketing customers. These new products and market-specific
solutions allow organizations to publish video faster, deliver a more
engaging video experience, and drive business results. Whether companies
need to launch a video marketing campaign in minutes or build advanced
workflows for new video distribution models, Brightcove offers a
complete video technology platform to reach audiences anytime and
anywhere.
Tweet this: .@Brightcove's new products publish video faster,
deliver more engaging video experiences, and drive business results
"As our industry faces the exponential complexity of new devices,
expanding platforms, and changing audience viewing habits, it is
critical that our technology is flexible and provides the building
blocks that allow our customers to create any video experience they
want," said David Mendels (News - Alert), CEO, Brightcove. "Built around this
philosophy, the latest wave of Brightcove products allow companies to
quickly and easily launch video simultaneously across device platforms,
deliver out-of-the-box market-specific solutions for Media companies and
Digital Marketers, and offer a broad set of easy-to-use APIs to further
extend Brightcove's capabilities. As the proliferation of video
continues, we are committed to simplifying technical complexity so that
our customers may focus on the business models that they want to
execute."
The New Video Cloud Studio Brightcove's Video Cloud Studio
delivers a robust solution to ingest video, manage and publish content,
and analyze usage. New features include:
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A new responsive HTML5 interface that works across desktop, tablet and
mobile devices
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New upload module built on top of Brightcove's industry leading
Dynamic Ingest platform
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Enhancements to content organization and management, including custom
folders
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Streamlined publishing workflows for videos, players, and playlists
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Ability to easily create contributor-only or analytics-only role-based
permissions as use of video scales from individual project teams to
broad use across the organization
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A powerful new Custom Report Builder that enables customers to deliver
key video performance insights across one or multiple Video Cloud
accounts on an ad hoc or recurring basis
The new Video Cloud Studio is currently available in open beta to all
Video Cloud Pro and Enterprise customers. General availability is
expected in summer 2015.
Brightcove Solutions for Media Brightcove cloud solutions
for Media enable media owners and publishers to deliver and monetize
video across online, mobile, and over-the-top (OTT) services. New ad
insertion developments include:
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Once VOD 2.0 is the industry's leading cloud-based, ad nd
stream stitching solution. Once VOD 2.0 enables media companies to
deliver a seamless and consistent ad-supported video experience across
devices to maximize audience reach, ad inventory, and revenue
opportunity. Brightcove Once VOD 2.0 integrates with the Brightcove
Player, and iOS and Android (News - Alert) video SDKs, to deliver an interactive user
experience through actionable overlays and synchronized companion ads,
and offers content providers a highly-configurable in-player ad
solution. The latest version also supports FairPlay Streaming, Apple's (News - Alert)
digital rights management (DRM) technology, which allows advertisers
to deliver content to Apple TV and realize new ad opportunities.
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Once Live 2.0 delivers next-generation ad insertion for live
streaming content. Once Live 2.0 dynamically stitches mid-roll ads
into live content, allowing media owners to monetize content while
maintaining a high-quality user experience. The latest features, which
include ad insertion, ad replacement, and content replacement for both
live events and 24/7 live broadcasting, are currently in open beta for
all Brightcove customers, and are expected to be generally available
in summer 2015.
Brightcove Solutions for Digital Marketing Brightcove's
Video Marketing Suite (VMS) offers the complete solution to incorporate
video into brand awareness, lead-generation, and lead nurturing
campaigns. It can also be deployed beyond the marketing function for
broad corporate communications, HR, and training activities and with our
security features, for internal communications as well.
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Gallery, a powerful solution to simply and rapidly publish
responsive video portals that are optimized for SEO and social
sharing, now offers a new template for live video experiences that
includes a pre-event, during event and post event state allowing
brands to extend their reach in minutes. Additional Gallery
enhancements include integrated calls-to-action for marketing programs
and support for multi-language sites.
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A new Audience (News - Alert) Module in the Video Marketing Suite allows
marketers to feed video viewing and lead collection data directly into
marketing automation systems such as Oracle Eloqua and Marketo (News - Alert),
enabling better targeted communications, enhanced lead scoring, and
enhanced lead capture.
Both the new Gallery and the Audience Module are expected to be
generally available in summer 2015.
Supporting resources:
Brightcove on social media:
About Brightcove Brightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering and
monetizing video across connected devices. The company offers a full
suite of products and services that reduce the cost and complexity
associated with publishing, distributing, measuring and monetizing video
across devices. Brightcove has more than 5,500 customers in over 70
countries that rely on the company's cloud solutions to successfully
publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.
This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): "believes,"
"expects," "may," "will," "plan," "should" or "anticipates," or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see "Risk Factors" in the Company's filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.
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