TMCnet News
Glow Delivers Aggregated Viewing Destinations For Meerkat And Periscope Streams; Launches First-Ever DVR-Like Recording Option Of Meerkat VideosNEW YORK, May 1, 2015 /PRNewswire/ -- With the breakout success of the Meerkat live-streaming app at this year's SXSW and Twitter's quick response with the launch of Periscope, a new era of mobile streaming and mobile publishing was ushered in. Today, GLOW, a digital and social agency in NYC, seized an opportunity to extend the potential of both popular streaming apps with the official launches of MeerkatStreams and OnPeriscope as one-stop viewing destinations for the apps as well as the first DVR functionality for Meerkat videos, which is set to change the tone of video streaming. "One of the main things that we pride ourselves on at GLOW is being able to spot the next big trends before they actually take off," said Peter Levin, CEO and co-founder of GLOW. "When Meerkat launched, it was immediately on our radar as a viable channel that will only get more popular, so we quietly rolled out MeerkatStreams – as well OnPeriscope – about a month ago in beta to grow with the new apps." For the future of live streaming, Levin went on to say, "What YouTube did for web video content and what Vine did for social short form content, we believe MeerkatStreams will do for live streaming. And while still young, the space already has credibility; Madonna, NY Daily News, Mashable, Disney, NHL, other TV networks have all jumped on board and are broadcasting regularly. We're on the cusp of a whole new movement and shift in broadcasting, which the new Live Video Recorder for MeerkatStreams fits in to so viewers can record upcoming streams even if they aren't available to watch live."
The sites are quickly becoming the YouTube of live streaming video, aggregating the massive amounts of live streams coming in to asses what's trending, what people are watching and who they're following, which has a wealth of uses in the future for content publishers, media and consumers alike. Since launch, the sites have delivered almost a quarter million video views to the platforms. Additionally, MeerkatStreams.com users from more than 130 different countries spend an average of 7 minutes on the platform with a return visitor rate of 48 percent. OnPeriscope.com users from more than 160 countries spend an average of 5 minutes on the site with a 30 percent visitor return rate. As the platforms grow, the new medium matures and quality of content improves, GLOW will look to add additional features, which will make it even easier for fans to follow people and find specific streamed content, as well as allow brands a new path to connect with target audiences in an engaging manner. Also, in regards to developers, Periscope has yet to open the platform, so the company looks forward to expanding OnPeriscope.com with that possible option in the future. Helpful Links:
ABOUT GLOW To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/glow-delivers-aggregated-viewing-destinations-for-meerkat-and-periscope-streams-launches-first-ever-dvr-like-recording-option-of-meerkat-videos-300075700.html SOURCE GLOW |