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SiriusDecisions Honors FireEye, GE Healthcare, Hyland, Creator of OnBase, Veracode and VMware as Winners of the 2015 ROI AwardsSiriusDecisions, the leading global business-to-business (b-to-b) research and advisory firm, today announced the winners of its ninth annual Return on Integration (ROI) Awards series. Recipients FireEye (News - Alert), GE Healthcare, Hyland, creator of OnBase, Veracode and VMware were recognized for their strong sales, marketing or product alignment achievements. Using SiriusDecisions' research and frameworks, winners were chosen for applying innovative sales, marketing and product integration practices, resulting in overall improved company performance and growth. This year's leading b-to-b companies were selected based on the following criteria:
In the marketing operations category, FireEye will receive the dramatic lead-to-revenue transformation award for its strong processes, solid technological infrastructure and deep analytics. VMware will be awarded in the third-party channels category for its innovative Partner Market Advantage program. For its comprehensive overhaul of leading processes across multiple geographies, GE Healthcare will be honored in the demand creation/lead management category. In the category of sales and marketing alignment, Hyland will be recognized for its companywide marketing-led transfomation and accelerated company growth. Veracode will be honored in the account-based marketing category for the impact its marketing team had in transitioning its brand strategy and account-based focus into significant results. SiriusDecisions will present the awards to the recipients at its 2015 Summit in Nashville, Tennessee during the ROI Awards Gala on Wednesday, May 13. Previous ROI Award winners include Arrow ECS, Cisco (News - Alert) Systems, DocuSign, Jaspersoft and Polycom.
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About SiriusDecisions For more information, visit www.siriusdecisions.com.
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