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Research and Markets: 2015 Opportunity Assessment for HCE Technology Providers
[April 23, 2015]

Research and Markets: 2015 Opportunity Assessment for HCE Technology Providers


Research and Markets (http://www.researchandmarkets.com/research/rhnnbx/opportunity) has announced the addition of the "Opportunity Assessment for HCE Technology Providers" report to their offering.

Host Card Emulation (HCE) is a term describing an on-device technology that permits a phone to perform card emulation on a Near Field Communication (NFC)-enabled device without relying on access to a secure element. This new technology gained relevance when Google announced support for HCE in the KitKat version of its Android (News - Alert) OS. With Host Card Emulation and cloud issuance, millions of phones could be enabled for payment with a simple app update. Payment giants such as Visa and MasterCard (News - Alert) are also working on HCE specifications. It has opened an alternative path to contactless payments and other services that have no reliance on hardware based secure elements.

- Why is Host Card Emulaton technology offering in great demand?



- What is the Total Addressable Market and Segmented Addressable Market for HCE?

- What are the challenges of HCE?


- Who are the technology providers and who is doing what for whom?

With Google (News - Alert) poised to launch Android Pay at the upcoming Google I/O conference (May 28-29, 2015), HCE may see a boost in adoption as HCE itself is a core technology offered by Google and can certainly be expected to be included in the anticipated Android Pay solution.

With Host Card Emulation and cloud issuance, millions of phones could be enabled for payment with a simple app update. For technology players, the opportunity lies not only in developing core HCE solutions but in other aspects as well. There have been revelations that HCE, as part of the mobile OS, can be disrupted via malware. Communication between the NFC controller and the HCE-enabled app can be tracked by malware applications. This is one of the areas where technology players can focus on: creating the most secure HCE environment possible.

Key Topics Covered:

1. Host Card Emulation

2. Demand Side Analysis:

- What is the need for Host Card Emulation (HCE)?

- Total Addressable Market and Segmented Addressable Market (2015 and 2020)

3. HCE Opportunity Sizing

4. Using Top down Approach

- How many Banks & Financial Institutions have implemented HCE (and How)?

- Future Outlook at HCE

- Challenges of HCE

5. Supply Side Analysis:

- Technology Providers and Who is doing what for whom?

6. Host Card Emulation (HCE)

- Our Take on the HCE Opportunity as a Technology Provider

- Company Profiles

7. Four Profiles - HCE Technology Providers

For more information visit http://www.researchandmarkets.com/research/rhnnbx/opportunity


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