[April 22, 2015] |
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Magento Expands Mobile App, Merchandising, and Business Insight Capabilities for Retailers
eBay
Enterprise, an eBay
Inc. company, today, at its annual Imagine Commerce conference,
announced its latest product releases and partnerships that will give
retailers greater insight into their businesses, enhance their payment
and merchandising capabilities, provide an expanded mobile toolset, and
offer more cloud hosting options.
"The Magento ecosystem continually evolves to deliver innovative
solutions that are mobile, scalable, flexible and cost-effective -
exactly what retailers are asking for," said Mark Lavelle, senior vice
president, commerce technologies, eBay (News - Alert) Enterprise. "These new
developments expand the capabilities of the Magento platform and
reinforce our leadership in accelerating business growth for retailers
of all sizes, as seen in our rise to the second most-utilized ecommerce
platform for the 2015 Internet Retailer Top 500. We went
from 34 retailers in 2013 to 47 in 2014. We help retailers get to market
fast and deliver a compelling customer experience and that is why more
businesses are choosing us."
Magento's new innovative solutions include:
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Magento
Enterprise Edition 1.14.2 and Community Edition 1.9.2 give
retailers even more power to accelerate their growth through enhanced
merchandising tools and deeper business insights.
Key new
features include:
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New automated product category sorting capabilities for Enterprise
Edition that make merchandising faster and consistently highlight
top performing and profitable products.
-
Integration of Google (News - Alert) Tag Manager™ in Enterprise Edition to enable
faster time to market for new marketing campaigns, more accurate
data collection, and access to advanced reporting and analytics.
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Access to new automated functional tests to help improve
implementation quality and time to market by speeding up the
testing process.
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Magento
Mobile Software Development Kit (SDK) enables retailers to
create custom iOS applications to help them grow their mobile sales
and build brand affinity and loyalty. With over 2.17 billon global
app users expected by the end of 2015, and growing usage of mobile
shopping and lifestyle apps, adding a mobile app can play a critical
role in capturing more mobile sales and a greater share of wallet. The
Magento Mobile SDK provides a comprehensive library of resources for
creating a full-featured Magento app that significantly reduces
development effort and time to market. Additionally, the SDK includes
a sample app that merchants can customize to accelerate their
development.
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Braintree
Payment Extension: The Magento platform now integrates
with Braintree to offer retailers enhanced online payment
capabilities. This free and easy to install extension helps increase
sales, reduce risk and deliver a better customer experience by
managing customer issues like exchanges and errors over the phone
without ever having to request the customer's credit card information
a second time. Merchants can easily integrate Braintree with their
Magento store, accept payments globally and rely on state-of-the-art
managed fraud protection via Kount, offered through the extension.
"We
have seen merchants decrease their fraud rates once they implemented
Braintree. That alone is worth the investment. We are using this
extension for very large merchants - some doing more than $100 million
in online volume," said Ariel Spiegel, Principal, SDG Inc. a Magento
Gold Solution Partner.
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New
Relic Extension: Magento is also announcing a new
extension for the New Relic software analytics platform. This
extension will give merchants visibility into their hosting
environment health and application performance, so they can quickly
identify the root cause of issues and consider new ideas for improving
site performance. Leveraging the New Relic Insights service, Magento
customers can also track data such as order activity, average order
value, catalog size, installed modules, and more so they can get a
better understanding of how site configuration and performance
influence conversion.
"New Relic is proud to partner with
Magento to help its customers build better software and make better
decisions through data," said John Gray, New Relic SVP Business
Development. "New Relic's software analytics platform has already
proven successful for many of Magento's customers and this extension
will help provide even more retailers with a crucial lens into app
performance and business data."
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Magento continues to expand in the Cloud
Adding to its
roster of top cloud hosting and technology providers, Magento now
partners with Lagrange
Systems to help retailers provide an optimal customer
experience no matter where they host their sites. Lagrange Systems, a
new Magento Gold Technology Partner, has developed a powerful solution
called CloudMaestro to provide unrivaled speed and availability in
cloud deployments. It proactively optimizes website performance,
dynamically scales with traffic demands, increases cloud throughput,
and self-heals server resources to ensure cloud-hosted Magento sites
have the capacity they need - even during periods of peak demand.
Delivering Unbound Commerce at Imagine Conference
This week, eBay Enterprise has brought together customers, partners,
open source community enthusiasts, developers, industry experts and
thought leaders from 40+ countries for its annual Imagine Commerce
Conference at the Wynn Hotel in Las Vegas, Nevada. Attendees learned
about the latest inspirations, technologies, techniques, and strategies
to deliver "Unbound Commerce."
The conference included keynotes by Steve Wynn, Limited Chairman of the
Board & Chief Executive Officer, Wynn Resorts, Craig Hayman, president,
eBay Enterprise, and Mark Lavelle, senior vice president, commerce
technologies, eBay Enterprise.
To learn more about the Imagine Commerce 2015 conference, please visit imagine2015.magento.com.
About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized
commerce solutions, including the Magento platform, order management,
fulfillment, customer care, and marketing solutions. We enable brands
and retailers of all sizes to deliver consistent omnichannel experiences
across all retail touch points to attract and engage new customers,
convert browsers into loyal buyers, and deliver products with speed and
quality. With unrivaled flexibility and control, our clients are armed
to accelerate sales growth and win with today's digitally connected
consumer. eBay Enterprise is headquartered in King of Prussia, Pa. and
has offices in Austin, Barcelona, London, Los Angeles, New York and
Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More
information can be found at www.ebayenterprise.com and
www.magento.com.
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