[April 22, 2015]

IDG.tv to Unify Global Video Content across Media Properties; Launches Original Video Programming for Marketers and Consumers

IDG Communications today announced strategic enhancements that will allow IDG.tv to give marketers unprecedented video reach, distribution and targeting in 97 countries and provide even more compelling video content to its audiences. The company is unifying all of its video content from its tech media properties on a global basis, and recently launched IDG Studios, creating core content for its channels as well as original, episodic programming on IDG.tv for both enterprise and consumer technology audiences.

According to comScore (News - Alert) Video Metrix, IDG was the #1 tech property in video in March 2015 with 9.93 million total unique viewers, thanks to its trusted and engaging insights, analysis and reviews from premium trusted media brands including CIO, NetworkWorld, MacWorld, PCWorld and outpacing its the nearest competitor AOL (News - Alert) Tech by over 3.5 million unique viewers.

"IDG is a global, tech video content and distribution powerhouse. Our premium owned and operated brands and the broad reach of IDG TechNetwork, is a winning combination," said Dia Roman, General Manager, IDG.tv. "Add to that a slate of original programming that offers unique sponsorships for marketers, and a unified, scaled global distribution platform that we can curate and control, IDG continues to provide a wide variety of targeting opportunities across an affluent, tech-savvy audience."

As part of its new unified content strategy, IDG.tv will offer a consistent video programming calendar, with seasonal consumer and technology event-based themes, across all of its properties as well as on more than 500 sites in the IDG TechNetwork. IDG Studios' new and original episodic programming will include original content for viewers, such as Hardcore Hardware, Breakout Startups and WorldTech Update, as well as custom editorial series created on behalf of some of the world's largest technology marketers.

Kyle Kramer, a proven digital video expert, was recruited from Vox Media to serve as IDG's VP of Video Programming. Kramer served as Head of Production at Vox Media where he oversaw studio operations and award-winning production for all Vox Media properties, including The Verge, Polygon, SB Nation, Eater, Racked, Curbed & Vox.

About IDG Communications

International Data Group (IDG) is the world's leading technology media, events and research company reaching 280 million technology buyers in 97 countries.

IDG Communications, a subsidiary of IDG, is the largest global technology media, data and services company delivering personalized and contextual- based experiences for the most powerful technology buyers. IDG's media network features 460 websites, 200 mobile sites and apps, 179 print titles and more than 700 globally branded technology and entertainment conferences and events. Our global media brands include ChannelWorld®, CIO®, Computerworld®, GamePro®, InfoWorld®, Macworld®, Network World (News - Alert)®, PCWorld®, TechHive® and Techworld®.

One of the largest demand-generation companies in the media industry, IDG Communications works with approximately 2,700 direct advertisers and more than 7,000 programmatic buyers. IDG also operates a global network and advertising exchange with 130 million unique visitors worldwide. Through our proprietary first- party data platform, we capture thousands of data points on technology buyers, enabling advertisers to connect with tech decision makers on an unprecedented scale.

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