[April 22, 2015]

Safari Accounted for over Half of US Mobile and Tablet Usage in March - StatCounter

Apple's (News - Alert) Safari browser accounted for over half of US mobile and tablet internet usage in March according to independent website analytics provider, StatCounter.

"This emphasises the potential prize in the rapidly growing mobile space for Yahoo, Bing or others if Apple decides to end its default search deal with Google," commented Aodhan Cullen, CEO, StatCounter (News - Alert).

In a quarterly earnings call in January, CEO Marissa Mayer said that Yahoo was definitely in the search distribution business and anyone who is in that business needs to be interested in the Safari deal.

StatCounter Global Stats reports that in March Safari took 55% of US mobile and tablet usage share followed by Chrome on 29.9% and Android (News - Alert) on 9.5%.

See US chart: http://gs.statcounter.com/#mobile+tablet-browser-US-monthly-201503-201503-bar

Outside the US Safari is also leading in mobile and tablet usage in many mature markets such as Canada, the UK, Australia and Japan.

Interactive Map: http://gs.statcounter.com/#mobile+tablet-browser-ww-monthly-201503-201503-map

Map Image: http://gs.statcounter.com/press/safari-over-half-us-mobile-and-tablet-usage#map

"While Safari is the major player in the US for mobile and tablet, it is ranked number four on the desktop with just 10.5% of internet usage share. From a desktop perspective, this makes it less significant than the recent Yahoo deal with Firefox," added Aodhan Cullen of StatCounter.

Chart US: http://gs.statcounter.com/#desktop-browser-US-monthly-201503-201503-bar

StatCounter conducted a special analysis to investigate search engine preferences by all Safari users (including desktop, tablet and mobile) last month. This found that Google (News - Alert) is by far the most popular with 83% share in the US and 87.9% worldwide.

Chart US: http://gs.statcounter.com/press/safari-over-half-us-mobile-and-tablet-usage#g1

Chart worldwide: http://gs.statcounter.com/press/safari-over-half-us-mobile-and-tablet-usage#g2

StatCounter (www.statcounter.com) provides independent website analytics including a free option. Members include companies, agencies, bloggers, self-employed, charities and those who want to measure activity on their website, blog or forum. Key features include ease of use, independence and ability to view individual visitors in real time.

StatCounter Global Stats data is based on over 15 billion page views per month to over three million websites. Further information: http://gs.statcounter.com/faq

Ends

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