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Alibaba Group Establishes Collaborative Relationships With BMW MINI and Jaguar Land RoverAlibaba Group's automobile business unit today established collaborative relationships with BMW MINI and Jaguar Land Rover aimed at enhancing customers' online car buying experience, while building a complete automobile value chain for China's car industry. Alibaba Group's car business unit, Alibaba Automotive division, was launched earlier this month to incorporate the Company's car-related businesses such as big data marketing, Tmall's car vertical, Taobao's second-hand car market and vehicle financing into an integrated car ecosystem and platform. Under the Memorandum of Understanding (MoU) signed between MINI and Alibaba Group, Alibaba Group's Tmall.com platform will become the main e-commerce platform for MINI online car sales in China. MINI will conduct pre-sale launches of new cars and roll out special edition models in China through its flagship Tmall store. MINI and Alibaba Automotive will collaborate in developing and testing customized online-to-offline services and work together on branding and online marketing initiatives. In a separate MoU signed with Jaguar Land Rover, Alibaba Automotive and Jaguar Land Rover agreed to collaborate on big data research and e-commerce initiatives aimed at providing efficient and convenient customer service. Sean Green, head of MINI's China business, Maurits Aalberse, Vice President of Jaguar Land Rover China and WANG Licheng, general manager of the Alibaba Automotive division participated in the signing ceremonies that were conducted on the sidelines of the Shanghai Auto Show. "Alibaba Automotive is committed to creating a platform and ecosystem for car brands and consumers to actively participate in, in order to improve operational efficiency in the industry and to provide users enriching online car-buying experience. By working with valuable partners like MINI and Jaguar Land Rover, Alibaba is able to strengthen our O2O presence thus helping raise the bar on customer service in the industry," said WANG Licheng, general managr of Alibaba Automotive division. Last week, Alibaba Automotive and Shanghai General Motors (News - Alert) agreed to expand cooperation in China's automotive industry in the areas of car finance, big data marketing, after sales service and O2O. Alibaba Automotive has partnerships with nearly 50 car brands, 10,000 car dealerships in China and serves 60 million car owners through the Tmall car vertical (car.tmall.com). In 2014, 120,000 cars were sold through Tmall.com. About Alibaba Group Alibaba Group's mission is to make it easy to do business anywhere. The company is the largest online and mobile commerce company in the world in terms of gross merchandise volume. Founded in 1999, the company provides the fundamental technology infrastructure and marketing reach to help businesses leverage the power of the Internet to establish an online presence and conduct commerce with hundreds of millions of consumers and other businesses. Alibaba Group's major businesses include:
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