[April 16, 2015]

BDNA Announces Gold Level Sponsorship of Knowledge15

BDNA, the leading enterprise IT intelligence company that delivers the industry's most authoritative enterprise data, today announced it is a gold level sponsor of the ServiceNow Knowledge15 conference, the largest gathering of service management professionals using enterprise cloud services to change the way people work. The conference will be held April 19 to 24 at the Mandalay Bay Hotel & Casino in Las Vegas.

At Knowledge15, ServiceNow partner BDNA is showcasing its IT data solutions designed to provide the clean data and IT insight needed to put enterprises back in control of their hardware and software assets in booth #436.

BDNA's Discover™ and Normalize™ solutions can not only find every physical and virtual asset across an enterprise, but can align, de-duplicate and standardize that asset data. With BDNA Technopedia™, the world's largest categorized repository of IT data, enterprises can categorize and align more than one million hardware and software products to deliver consistent, accurate, business relevant information.

"As a ServiceNow partner, BDNA knows the crucial role IT plays in ensuring enterprise businesses deliver the services and products their customers rely on," said Walker White, president of BDNA. "At Knowledge15 we are excited to offer our unique perspective on ways enterprises can use IT data to reduce their cybersecurity risk, ensure software license compliance and improve the asset management lifecycle."

Tim Pietro, IT director, Service Management Office and Governance, VMware, will speak during the conference on April 21. Pietro's track, "VMware IT's Journey to a Service-Oriented Organization with BDNA," will share his story on modernizing IT and establishing IT leadership by leveraging the BDNA Technopedia catalog to help align IT with VMare's mission-critical business capabilities.

About Knowledge15
At Knowledge15, approximately 9,000 attendees will have the opportunity to attend more than 100 labs and 200 breakout sessions, specialized networking events, and an ExpoNow exhibition hall with approximately 170 sponsors. With the combination of pre-conference training, hands-on labs, and breakout sessions, the conference presents the best opportunity for ServiceNow customers and partners to learn about the future of ServiceNow, the ecosystem and how we are empowering the service-oriented enterprise.

Register for Knowledge15 now. During the conference, follow it on the ServiceNow Community and on Twitter (News - Alert) #Know15 and @Know365.

About BDNA
BDNA creates the most authoritative enterprise IT data. Armed with this invaluable information, enterprises will make the best decisions possible, lower costs and risks as well as accelerate the pace of their business. To produce the most relevant results, BDNA maintains Technopedia, the most complete, current and reliable content repository about hardware and software. This catalog is the foundation from which BDNA creates the highest quality enterprise IT data in the industry, which in turn results in visibility, insight and information enterprises can trust. Venture backed and based in Mountain View, California, BDNA operates globally with customers across all segments and vertical markets. For more information, please visit www.bdna.com.

ServiceNow and Knowledge are registered trademarks of ServiceNow.

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