[April 15, 2015]

Research and Markets: Mobile Marketing Automation: How the Most Successful Apps Drive Massive Engagement & Monetization

Research and Markets (http://www.researchandmarkets.com/research/675m4j/mobile_marketing) has announced the addition of the "Mobile Marketing Automation: How the Most Successful Apps Drive Massive Engagement & Monetization" report to their offering.

The biggest apps and the most successful enterprises do things differently. Mobile marketing automation is how Subway Surfer improves monetization. It's how Starbucks engages deeper with its customers. And it's how Plants vs Zombies gets you back.

We surveyed 375 mobile developers with over 900 million monthly average users to find the best mobile marketing automation platforms. Then we analyzed 1.8 million apps in Google (News - Alert) Play and the iOS app store, conducted 17 live interviews, and surveyed 19 MMA providers.

The result is the most complete report on mobile marketing automation available.

Here's what you'll get in this report:

- a definition: wht is Mobile Marketing Automation, and how is it different from app analytics?

- a comprehensive overview of the 21 top players, including Urban Airship, Adobe (News - Alert), Salesforce, Localytics, Kahuna, Swrve, Upsight, and more, including what features developers use most and publisher feedback on the results of using their systems

- the 17 key product features of MMA systems explained

- an inside look: which apps and publishers are using MMA

- deep insight into what MMA achieves for those publishers

- candid comments about where MMA falls short

- the big picture: MMA market penetration data

- report on vendor market share: who's winning, and who's poised to make huge moves

- VB Insight's best bets for

- - Enterprise

- - Mobile games specifically

- - Mobile First/Only companies

- - SME

- - Omnichannel

Key Topics Covered:

1. Executive Summary

2. How To Use This Report

3. Data This Report Is Based On

4. MMA: What Is Mobile Marketing Automation?

5. Who's Using MMA?

6. Features & Functionality

7. What Can You Expect From MMA?

8. MMA Vendors: Overview

9. In-Depth: All Major Solutions

10. VB Insight Best Bets

11. Appendix

Companies Mentioned

- Adobe

- Appboy

- Appiterate

- Artisan

- Deltadna

- Intercom

- Kahuna

- Leanplum

- Localytics

- Nudge

- Optimizely

- Playfab

- Playnomics

- Pushspring

- Salesforce

- Silverpop

- Swrve

- Tapjoy

- Taptarget/Tapcrowd

- Upsight

- Urban Airship (News - Alert)

For more information visit http://www.researchandmarkets.com/research/675m4j/mobile_marketing

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