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ON24 and Act-On Software Announce IntegrationSAN FRANCISCO, April 7, 2015 /PRNewswire/ -- ON24, the world's leading webinar marketing platform for demand generation, lead qualification and customer engagement, today announced a comprehensive integration between the ON24 webinar platform and the Act-On marketing automation platform. This integration is made possible by the ON24 Integration Service, which passes more than 25 key webinar metrics from ON24 directly to Act-On, enabling companies to more effectively qualify leads and drive their sales pipelines. This information includes contact demographics, viewing duration, level of engagement, number of polls answered and questions asked, as well as the number and type of webinar-related resources that an audience member views. User demographics and webinar activity, along with ON24's engagement metrics, can be leveraged for lead scoring and nurturing processes and can also be used to build lists, add contacts and insert activity history in the Act-On system. "The combination of ON24 and Act-On empowers our shared customers to drive greater value from their webinar and marketing automation platforms," commented Tom Masotto, Vice President of Business Development for ON24. "ON24 delivers the most comprehensive webinar analytics in the industry, and Act-On's ability to leverage these metrics enables companies to more effectively engage their customers and accelerate prospects through the ales cycle." "Act-On's focus is squarely on making our customers successful, and this new integration with ON24 displays our commitment to delivering world-class solutions that enhance the usability of the platform," said Atri Chatterjee, chief marketing officer at Act-On. "Webinar metrics from ON24 will allow Act-On users to track prospect activity in greater detail, enhancing lead scoring and significantly improving their lead qualification and nurturing programs." About Act-On Software About ON24, Inc. Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visit http://www.on24.com. Logo - http://photos.prnewswire.com/prnh/20131016/SF98451LOGO-b
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/on24-and-act-on-software-announce-integration-300060708.html SOURCE ON24 |