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Bankrate Joins The CardLinx AssociationPASADENA, Calif., April 2, 2015 /PRNewswire/ -- Bankrate, Inc. (NYSE: RATE), including its subsidiaries CreditCards.com and Wallaby Financial, today announced that it has joined The CardLinx Association to collaborate more closely with other technology platform providers, merchants, digital publishers, payment networks, and banks in promoting the growth of the card-linked offers industry. CardLinx develops industry standards that make deals and offers easier for consumers and merchants to utilize. These offers associate a consumer's credit, debit, or other payment card with a specific merchant offer or deal, removing the consumer's need to clip coupons, present vouchers, or enter codes. The consumer uses the registered payment card and automatically receives the discount on a qualifying purchase. "Wallaby Financial's real-time analytics engine and credit card program database, CardBase, provide industry-leading digital wallet optimization tools for consumers. We look forward to exploring ways in which Wallaby's proprietary technology can be combined with CardLinx members' solutions to benefit consumers, merchants, and ecosystem payment providers," said Matthew Goldman, founder and CEO of Wallaby Financial. "Payments, in the form of card-linked offers, will help brands and marketers transition into the role of trusted advisor. Over the next few years, you will see Bankrate's Wallaby Financial play a central role in this evolution through partner integrations that help consumers filter information, manage personal finances, and optimize their spend. The CardLinx Association facilitates the creation of uniform consumer-centric standards that will benefit all participants in this emerging ecosystem. We are honored and thrilled to be a member." Mr. Goldman will be a panelist at the April 28th CardLinx Forum in Manhattan, joining speakers from Microsoft, Bank of America, Discover, and other leading firms. Registration is available at http://cardlinx.org/cardlinx-new-york "Recent market data demonstrates that card-linking is growing rapidly as companies adopt the technology to deliver better shopping experiences for consumers and merchants. Wallaby's forward-thinking solutions make it a logical fit with the other innovators in The CardLinx Association," said Silvio Tavares, President and CEO of The CardLinx Association. "We look forward to Wallaby's participation in our standards development and collaboration forums." Founding members of The CardLinx Association include Microsoft Corp., Bank of America, MasterCard, Discover, Facebook, First Data Corp., Linkable Networks Inc., Living Social, and Affinity Solutions. About The CardLinx Association About Bankrate, Inc. About Wallaby Financial Inc.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/bankrate-joins-the-cardlinx-association-300059018.html SOURCE Bankrate, Inc. |