[April 01, 2015]

Industrial and Corporate New Business Development Division Launched within FUJIFILM North America Corporation

FUJIFILM North America Corporation announced today that a new business division, the Industrial and Corporate New Business Development Division (IBD), has been launched. The new division has two major segments: corporate new business development and industrial products. The Industrial and Corporate New Business Development Division will be led by Division President, Dr. Bruce Novich.

The mission of the IBD is to accelerate Fujifilm's global business expansion by driving emerging and enabling technologies and products into new and expanding markets, and to also provide a commercial framework to support customer technology innovation and new product launches. IBD will use existing Fujifilm business relationships and develop new commercial and development partnerships using several emerging collaboration tools.

The Industrial Products segment of the IBD is comprised of several diversified market leading businesses. Exemplary IBD businesses include highly functional films such as Exclear touch sensor films for the flat panel display and mobile computing markets; Prescale critical property indicating films that measure the intensity and spatial distribution of pressure, heat or UV light for the industrial manufacturing and metrology markets; and Apura gas separation membrane modules used in the oil and gas separations market.

The IBD also serves the more established imaging businesses by providing both film and digital imaging solutions. These include VU/HR2 non-destructive testing (NDT) equipment and products for digital and IX film industrial X-ray radiography primarily serving the aerospace, automotive and energy markets, and digital and film archive media products for the long term preservation of government, industrial and personal records.

"The Industrial and Corporate New Business Development Division will connect current and future customers to the broad technology and product offerings developed by Fujifilm's renowned research and development capabilities in Jaan and around the world," said Dr. Bruce Novich, Division President, FUJIFILM North America Corporation, Industrial and Corporate New Business Development Division.

About Fujifilm

FUJIFILM North America Corporation, Industrial and Corporate New Business Development Division delivers new products which are derived from Fujifilm's foundation technologies and products into new markets. In strong partnership with Fujifilm's Research and Development Laboratories and aligned business units, this division is creating new solutions which customers require to advance their innovation.

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation consists of five operating divisions and one subsidiary company. The Imaging Division provides consumer and commercial photographic products and services, including: photographic paper; digital printing equipment, along with service and support; personalized photo products; film; and one-time-use cameras; and also markets motion picture archival film and on-set color management solutions to the motion picture, broadcast and production industries. The Electronic Imaging Division markets consumer digital cameras, and the Graphic Systems Division supplies products and services to the graphic printing industry. The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography and industrial markets, and also markets binoculars. The Industrial and Corporate New Business Development Division delivers new products derived from Fujifilm technologies. FUJIFILM Canada Inc. sells and markets a range of Fujifilm products and services in Canada. For more information, please visit www.fujifilmusa.com/northamerica, go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter (News - Alert), or go to www.facebook.com/FujifilmNorthAmerica to Like Fujifilm on Facebook (News - Alert). To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

FUJIFILM Holdings Corporation, Tokyo, Japan brings continuous innovation and leading-edge products to a broad spectrum of industries, including: healthcare, with medical systems, pharmaceuticals and cosmetics; graphic systems; highly functional materials, such as flat panel display materials; optical devices, such as broadcast and cinema lenses; digital imaging; and document products. These are based on a vast portfolio of chemical, mechanical, optical, electronic, software and production technologies. In the year ended March 31, 2014, the company had global revenues of $23.9 billion, at an exchange rate of 102 yen to the dollar. Fujifilm is committed to environmental stewardship and good corporate citizenship. For more information, please visit: www.fujifilmholdings.com.

Apura, Exclear and Prescale are trademarks or registered trademarks of FUJIFILM Corporation and its affiliates. DYNAMIX, DYNAMIX HR, DYNAMIX VU and IX are registered and unregistered trademarks of FUJIFILM Electronic Materials U.S.A., Inc. in the United States.

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