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Venture-Backed Retention Software Company Windsor Circle Launches Advanced Segment Builder Feature at SEVC & Digital Summit
[March 31, 2015]

Venture-Backed Retention Software Company Windsor Circle Launches Advanced Segment Builder Feature at SEVC & Digital Summit


Windsor Circle, an industry leader in retention marketing automation, will highlight their Advanced Segment Builder at this year's Southeast Venture Conference and Digital Summit, running March 31 to April 2 in Charlotte, NC. Windsor Circle CEO Matt Williamson and Vice President of Marketing Andrew Pearson will showcase the feature fundraising pitches and a session titled "Why Retention Marketing is a Game Changer."

The Advanced Segment Builder enables retailers to build sophisticated customer segments leveraging a wide range of data sets and parameters. The feature simplifies the creation of customer segments, using profile data, purchase history, product attributes, coupon use, scoring models, and more. Using Windsor Circle's intuitive interface, retailers can then export the segment into their email marketing software for more targeted campaigns.

"Segmenting a customer database is the first, crucial step for data-driven email marketing. In the past, retailers had to navigate complex rules and data extractions to perform segmentation-now this cn be accomplished in minutes," said Windsor Circle CTO Chris Humphries.



Windsor Circle CEO Matt Williamson will highlight the value of this newest feature while making fundraising pitches at the event. Williamson also pitched at last year's Atlanta SEVC, just after Windsor Circle's victory at Google Demo Day secured a $100K investment from AOL Founder Steve Case. The victory kicked off a Series B round that concluded with $6.25 million in total funding, from investors including Comcast (News - Alert) Ventures, Origin Ventures, and top-ranked Ideas Fund Partners.

"We can't wait to show off our Advanced Segment Builder," said Williamson. "We've taken what used to be hard, or impossible, and made it easy, with no extra cost." At the event, Williamson will also speak on a panel to share his experience on building a culture of success.


Further highlighting the latest feature, VP of Marketing Andrew Pearson will showcase Windsor Circle's Advanced Segment Builder at the partner event, Digital Summit Charlotte. In his talk on "Retention Marketing as a Game-Changer," Pearson will share best practices and insights for retaining customers while maximizing returns.

"Effective retention marketing is vital for success today," Pearson said. "Increasingly, investors evaluate retention strategy and forecasted customer lifetime value when making funding decisions. Our software is helping change the game for ecommerce marketers and start-ups."

The SEVC event highlights promising, southeast technology companies and offers them valuable exposure to top investors. Over 50 tech companies and industry experts will give presentations at the conference. The partner event, Digital Summit Charlotte, provides leading companies with access to marketing strategies to support their high-growth goals.

To learn more about this year's 9th Annual Southeast Venture Conference 2015, visit http://seventure.org/

To learn more about this year's Digital Summit Charlotte, visit http://digitalsummitcharlotte.com/

To learn more about Windsor Circle's automated retention marketing software and eCommerce data solutions, visit http://www.windsorcircle.com.

About Windsor Circle: Windsor Circle's Retention Marketing Platform helps online retailers keep and monetize their existing customers through data-driven, personalized, and automated lifecycle marketing programs that connect eCommerce platforms, email marketing software, and other data sources; analyze customer purchase history and behavior; and automate customer loyalty, product recommendation, and other segmented email campaigns.

For press queries or further information, contact Rosa Fattahi by telephone at (877) 848-4113, or via email at [email protected].


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