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Lattice Engines Brings Predictive Analytics to Account-Based Marketing With Launch of New AppSAN MATEO, Calif., March 30, 2015 /PRNewswire/ -- Lattice Engines, the leading provider of predictive marketing and sales applications, today announced a new addition to its application suite: Lattice Account Prioritization. Built to support the shift in B2B marketing towards account-based marketing tactics, the application enables marketers to leverage predictive analytics to segment and target the right accounts in their campaigns and develop personalized messages that resonate with buyers. At the same time, sales teams can use predictive account scores and intent-based buying signals to prioritize their outbound calling efforts on known prospects most likely to close. The application goes beyond predictive lead scoring for inbound leads – which typically make up only a fraction of accounts in a marketer's database – by leveraging external fit and intent data to score "dormant" accounts, purchased account lists, etc. that marketers otherwise have little information on or have not engaged with previously. "Companies employing account-based marketing tactics and outbound prospecting can now leverage predictions to prioritize and focus their efforts on identified prospects most likely to convert. With the combination of intent, fit and behavior data, Lattice provides the best predictions about which prospects will turn into customers and what attributes make for an ideal prospect," says , CEO of Lattice Engines. "From prospect to lead to customer, Lattice provides a suite of apps for the entire revenue funnel enabling companies to predict who will buy, what they will buy and when." Lattice Account Prioritization combines billions of intent signals with company fit and firmographic data and applies advanced machine learning to score a prospect based on likelihood to convert and to identify the underlying predictors of conversion. "To accelerate our account-based marketing efforts, Demandbase required a scientific understanding of the highest value companies to target," said Peter Isaacson, CMO of Demandbase. "Lattice Engines' technology provided this by identifying and prioritizing our target accounts using their predictive analytics. By organizing our sales and marketing efforts around these high value accounts, we have better aligned our teams and significantly increased our pipeline." Sales teams can use this data within their CRM application to prioritize their outbound calling efforts and guide their customer conversations. One client used the new capability to help reps prospect smarter by calling on accounts most likely to convert – ultimately seeing a 20 percent increase in overall win rates. Key features of the application include:
To learn more, visit Lattice Engines at Booth #325 at Oracle's Modern Marketing Experience in Las Vegas from March 31 – April 2 or visit www.lattice-engines.com. About Lattice Logo - http://photos.prnewswire.com/prnh/20150327/195022LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lattice-engines-brings-predictive-analytics-to-account-based-marketing-with-launch-of-new-app-300057192.html SOURCE Lattice Engines |