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HEVC Advance Launches to Rally Critical Mass of Stakeholders to Deliver Next Generation Video ExperiencesLOS ANGELES, March 26, 2015 /PRNewswire/ -- Today, HEVC Advance, an independent licensing administrator company, announces the formation of the HEVC Advance patent pool. The HEVC Advance patent pool will address marketplace demand for an additional licensing option of HEVC essential patents. Utilizing a balanced business model for HEVC IP commercialization, HEVC Advance will provide an efficient and transparent means for accessing and licensing HEVC essential patents. HEVC Advance expects to attract a critical mass of intellectual property (IP) holders, with more than 500 essential patents expected to be available for license at launch, with the number of patents expected to grow significantly. "The digital media market stands at a pivotal point as innovations like HEVC enable rich next-generation experiences while helping solve industry limitations with delivering that experience," said HEVC Advance representative Peter Moller. "The market is requiring a different approach to aggregating and making HEVC essential patents available for license. We invite other HEVC patent holders to join theHEVC Advance pool." Transforming the industry The initial list of licensors is expected to include GE, Technicolor, Dolby, Philips and Mitsubishi Electric. Royalty rates and licensing terms will be made available in the second quarter. The HEVC Advance patent pool will formally launch in the third quarter of 2015. For more information, please visit www.hevcadvance.com. About HEVC Advance
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/hevc-advance-launches-to-rally-critical-mass-of-stakeholders-to-deliver-next-generation-video-experiences-300056290.html SOURCE HEVC Advance |