[March 26, 2015]

Avvasi Partners with Oracle to Deliver Video Services

Avvasi, the world's only provider of Quality of Experience (QoE) driven video analytics, management and monetization, is pleased to announce its partnership with Oracle (News - Alert) and its industry-leading Communications Policy Controller (PCRF). The Avvasi Oracle joint solution enables service providers to deliver monetized video services.

Avvasi's real-time Xperium™ QoE management solution, Q-SRV, will be orchestrated by Oracle's Communications Policy Controller. The integrated solution will help service providers monetize the explosion in data usage in order to deliver the highest quality customer experience. Video is predicted to be 70% of traffic by 2017, and this comprehensive video QoE policy management solution will enable providers to ease network congestion and grow services revenues, while improving profitability and network resource utilization.

Video increased year on year by 87%¹ and 2015 will be a critical inflection point in the market as multiple OTT video services prepare global launches to meet the consume demand for premium streaming video content. Precious network capacity places constraints on the customers' QoE, creating a greater need for intelligent video management, enabling the opportunity for the service provider to join the video service value chain.

Q-SRV has been designed for LTE (News - Alert) and broadband networks. It enables network operators to detect poor video experience in their network, per subscriber, device, location and service, and to improve the user experience in real time, while simultaneously increasing virtual network capacity. Additionally, Q-SRV helps rationalize and create service-level agreements for video quality Xperium™ QoE, which is indispensable for video monetization.

"High demand for video continues to drive an increase in data consumption, which has made managing mobile video delivery a priority," said John Lens, Associate Vice President of Oracle. "We anticipate delivering high quality video experiences to customers through our joint solution."

"Avvasi is excited to introduce, for the first time, the ability to manage the OTT video experience through a PCRF, using the independently validated quality metric, Xperium™ QoE," said Mate Prgin, President and CEO of Avvasi. "We look forward to continuing to deliver value for service providers and consumers through our partnership with Oracle."

About Avvasi Inc.
Avvasi enables QoE-driven measurement, improvement and monetization of the video experience, and is the industry reference in mobile video QoE measurement and OTT video experience management. Avvasi provides operators with the tools to become Video Service Providers, enabling profitable participation in the value chain for mobile video delivery. Service providers around the globe are deploying Avvasi's solutions to measure, improve and monetize mobile video in their networks. To learn how, visit avvasi.com.

¹ Source (News - Alert): Avvasi Inc. global deployments

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