[March 25, 2015]

Blueocean Market Intelligence to Share Innovations in Analytics to Drive a Unified Customer Experience at Predictive Analytics World for Business

Executives from Blueocean Market Intelligence, a global analytics and insights firm, will take the stage at Predictive Analytics World for Business in San Francisco from March 29 to April 2 to present new learnings in using machine learning to generate business insights through unstructured data analytics, and measuring customer experiences across the buying cycle through a big data analytics framework.

Blueocean Market Intelligence President Ashwin Mittal and Mark Eduljee, Business Program Manager for Insights Intelligence Data Sciences, Global Customer Support Services, Microsoft (News - Alert) Corporation, will present "Next Generation Customer Insights from Multichannel: A Case Study in the Use of Machine Learning and NLP." The session will showcase new thinking in unstructured data analytics that uses machine learning to generate actionable insights. Using a real case study, Mr. Mittal and Mr. Eduljee will educate attendees on classifying large amounts of data into repeatable, high-confidence themes.

Anees Merchant, Senior Vice President - Digital for Blueocean Market Intelligence, and Ashish Braanza, Director of Global Business Intelligence for Lenovo (News - Alert), will co-lead a lunch-and-learn session called "Driving Unified Customer Experience Insights and Impact: A Case Study Presentation with Lenovo." This presentation will showcase Lenovo's efforts to map and then measure customer experiences across the buying cycle by leveraging a big data analytics framework. Mr. Merchant and Mr. Braganza will share examples of the final output, best practices to implement and pitfalls to avoid.

"Blueocean Market Intelligence is truly on the cutting edge of the analytics industry, especially when it comes to harnessing the power of big data and deriving actionable insights from unstructured data," said Blueocean Market Intelligence CEO Kumar Mehta. "Our case examples not only showcase our industry thought leadership, but provide businesses with viable options to tap into their data to create competitive differentiators, change brand perceptions and improve the customer experience."

Presenters at Predictive Analytics World (PAW) are considered the top predictive analytics experts, practitioners, authors and thought leaders in the field. The PAW series of conferences are designed to help companies strengthen the impact of predictive analytics deployment, establish new opportunities in data science and leverage bigger data for prediction.

To learn more about Blueocean Market Intelligence's analytics services, visit www.blueoceanmi.com.

About Blueocean Market Intelligence

Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions.

Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes more than 1,000 professionals serving the world's largest companies from offices in the United States, United Kingdom, Singapore, Dubai and India. To learn more, visit www.blueoceanmi.com.

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