A study on customer loyalty programs within the mobile telecom market in Indonesia

LONDON, March 25, 2015 /PRNewswire/ -- 1. Introduction
- Industry Trends and Overview
- Main Cellular Operators in Indonesia
- Market Share of Cellular Operators in 2004
- Market share development of cellular operators (1996 – 2004)
- Cellular vs. Fixed Penetration

2. Customer Loyalty Programs within the Mobile Telecom Market in Indonesia
2.1 Telkomsel
- Introduction: Telkomsel
-Customer Acquisition programs
- In 2004, Telkomsel launched HALObebas where customers had the flexibility to choose among different subscription packages
- Various promotional programs were implemented by Telkomsel for its HALObebas program
-Customer Retention programs
- Telkomsel uses Quiz, SMS bonus and prizes to retain its existing customers. There is also HALO Keluarga program for HALO family members as well as a community program for simPati users
-Customer Acquisition & Retention programs
- In 2002, Telkomsel launched HALOkeluarga program ( HALO existing members get new members from their own families ).
- In 2004, Telkomsel launched HALOPOIN loyalty program to attract new customers and to retain its existing customers by offering attractive prizes
- Compared to 2004, it is now easier for HALO users to enter into its lucky draw in 2005. For example, instead of waiting to accumulate 30 points to exchange into 100 free SMS, users can now exchange 10 points and get 25 free SMS.
- simPati: To increase its simPati customer base, Telkomsel launched simPati Hoki in Feb 04. Various programs were rolled out in 2004 to acquire new customers for simPati.
- simPati HOKI and HOKI 25 promotional materials
- To repeat the success of simPati Hoki (Hoki/Hoki 25) program in 2004, Telkomsel has launched simPati 10 Hoki and Panen Poin Hoki simPati in 2005
- simPati 10 Hoki
- Besides simPati Hoki promotional programs, simPati previously has held
- holiday programs as well as having a joint promotion with Coca Cola.
- Kartu As program
- Kartu As promotion programs
- Telkomsel Hari Raya program
- Telkomsel programs for Hari Raya festival
2.2 Indosat
- Introduction : Indosat
-Customer Acquisition programs
- Indosat Customer Acquisition Programs
- Mentari & Matrix Meriah 2002 8th Nov – 31st Dec 02
- Mentari Paket Gemilang Jan – March 04
- Satelindo Mentari & Matrix Independence Day programs
- Satelindo Mentari & Matrix Independence Day program
- IM3 Smart Holiday program
- IM3 Super: Starter package sold at very low price (IDR 20,000) to acquire new customers. Bonus is given when users reload their pulse
- Besides its low price, IM3 used "Super" tagline in its marketing campaign
- For Matrix, Indosat has launched Matrix 9 marketing campaign to acquire new users (April 2004 – Current)
- Following the success of HALObebas campaign, Indosat aims to attract new customers for its postpaid service by launching Matrix Freedom program in April 2005
- Matrix Freedom promotion campaign with IPod s prizes

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/a-study-on-customer-loyalty-programs-within-the-mobile-telecom-market-in-indonesia-300055943.html

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