IT Services Market in Latin America 2015-2019 - Increased Role of Mobile Advertising and Digital Marketing

DUBLIN, Mar. 23, 2015 /PRNewswire/ --Research and Markets

(http://www.researchandmarkets.com/research/2nxnrj/it_services) has announced the addition of the "IT Services Market in Latin America 2015-2019" report to their offering.

The IT Services market in Latin America to grow at a CAGR of 11.55% over the period 2014-2019

This report covers the present scenario and the growth prospects of the IT Services market in Latin America for the period 2015-2019. The market is categorized into four segments: Consulting, System Integration, Outsourcing, and Software and Hardware Support.
The report, IT Services Market in Latin America 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. It covers the market landscape and the profile of key vendors operating in this market.

IT services help organizations create, manage, and optimize information and business rocesses with technical expertise. IT services are process focused and provide a framework to structure IT-related activities. These services help organizations centralize their processes and develop a more economical cost structure.

Growth in mobile advertising and digital marketing is one of the major trends in the market. Digital marketing has become the core strategy of enterprises to obtain detailed consumer insights and enable the right channel selection.

According to the report, increased adoption of offshore business practices is a key driver of the market. An expanding talent pool, growing domestic market, same time zone as the US, high concentration of youth, rising middle class and geopolitical stability are the primary reasons for foreign investors to invest heavily in Information Technology Outsourcing (ITO) in Latin America.


Further, the report states that lack of skilled workforce poses a serious threat to the market. Capgemini is one of the leading vendors in Latin America that has taken initiatives to fill the gap by bringing in workers from other regions.

Key Vendors

• Accenture
• Capgemini
• HP
• IBM
• Sonda

Other Prominent Vendors

• Ascenty
• Bangho
• CI&T
• Cisco
• CSC
• Dell
• Delloitte Touche Tohmatsu
• Dextra
• EXO
• Fujitsu
• Google
• Hexacta
• Hildebrando
• Huawei Technologies
• Infosys
• Microsoft
• NEC
• Neoris
• Oracle
• Pixart
• SAP
• Serpro
• Sofrecom
• Softtek
• Sparx Systems
• Wipro
• Xerox

For more information visit http://www.researchandmarkets.com/research/2nxnrj/it_services

Media Contact: Laura Wood , +353-1-481-1716, [email protected]

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/it-services-market-in-latin-america-2015-2019---increased-role-of-mobile-advertising-and-digital-marketing-300054489.html

SOURCE Research and Markets

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