[March 16, 2015]

Rosie Walker Promoted to Executive Vice President and Managing Director at Primacy

Digital agency Primacy announced today the promotion of Rosie Walker to executive vice president and managing director, effective immediately. Working directly with Stan Valencis, president and founder, Walker will help lead the company and define and execute Primacy's vision and strategic direction.

Walker's promotion comes at a vital point, as 2014 saw the agency's addition of 16 new clients and growth to Primacy's video, media, analytics and 360-degree marketing capabilities.

"Rosie has been instrumental in establishing Primacy's strategic initiatives, and has made significant contributions as a reliable partner to our clients. As the second-in-command, she is the natural choice to drive the company's vision and help achieve our goals," said Valencis. "I have the highest personal regard for Rosie, whose talents, loyalty and intelligence are evident in her incredible work ethic and unwavering commitment to the success of the organization. Under her leadership, we can further build Primacy's success trajectory and get to the next level even faster."

Walker has more thn 15 years of experience leading account teams and delivering results to clients. Under her direction, Primacy's account and marketing solutions teams excel at managing the strategic planning, design and execution of results-driven, business-building initiatives. Walker oversaw campaigns for clients including The Hartford, Aetna, Middlesex Hospital, Amica and others.

"As a leading agency, Primacy continues to provide outstanding service to clients and break grounds in digital innovation," said Walker. "I'm fortunate to work with a team of unique and creative individuals who are committed to creating and delivering engaging experiences that have meaningful impact to clients and their customers."

Prior to Primacy, Walker was the associate publisher of marketing and sales at Smithsonian Media, and the marketing director at National Geographic Traveler where she worked with Fortune 500 clients including Microsoft (News - Alert), Fidelity, Toyota, Sony and Subaru.

Walker holds a Bachelor's of Arts in mass communications from Boston University.

About Primacy

Primacy is an award-winning, independent digital agency that provides unparalleled client service, solution-oriented technology and in-depth industry expertise to deliver engaging experiences that have meaningful impact and measurable, actionable results. Primacy offers a full-breadth of services including design and user experience, marketing, technology, branding, mobile, media planning and buying, and strategic thinking.

Primacy works with a diverse range of clients in verticals including consumer, financial services, health care, manufacturing and higher education. Clients include Amica, Cannondale, CIGNA, EmblemHealth, ESPN (News - Alert), The Hartford, MassMutual, Middlesex Hospital, MIT, Regis University, Sikorsky Aircraft, SunGard Financial Systems, Tufts Medical Center, Quinnipiac University and Yale-New Haven Hospital. The company is headquartered in Farmington, CT with offices in New York and Boston. To find out more, visit www.theprimacy.com.

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