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Amazon and Apple Earn Top Customer Experience Ratings for Computers and Tablets, According to Temkin GroupWABAN, Mass., March 11, 2015 /PRNewswire/ -- Amazon (Kindle) and Apple deliver the best customer experience in the computer and tablet industry, according to the 2015 Temkin Experience Ratings, an annual ranking of companies based on a survey of 10,000 U.S. consumers. Amazon took the top spot with a rating of 76%, placing it 41st overall out of 293 companies across 20 industries. Apple came in second with a rating of 68% and an overall ranking of 119th. Logo - http://photos.prnewswire.com/prnh/20150310/180699LOGO While the Temkin Experience Ratings have included computer makers for five years, it added tablets to this category in 2015. Amazon's Kindle—a newcomer to the Ratings—unseated Apple as the highest-scoring computer and tablet maker, a position Apple had held for the previous three years. At the other end of the spectrum, Lenovo and Asus tied for the lowest-rated computer and tablet maker, each with a rating of 55% and an overall ranking of 245th. Lenovo dropped six percentage-points from 2014, while this is the first year that Asus has been included in the Ratings. "The changing computer landscape is forcing traditional players to face Amazon's level of customer experience," states Bruce Temkin, managing partner of Temkin Group. Here are some additional findings:
To generate these ratings, Temkin Group asked 10,000 U.S. consumers to evaluate their recent experiences with a company across three dimensions: success (can you do what you want to do?), effort (how easy is it to work with the company?), and emotion (how do you feel about the interactions?). Temkin Group then averaged these three scores to produce each company's Temkin Experience Rating. In these ratings, a score of 70% or above is considered "good," and a score of 80% or above is considered "excellent." A score below 60% is considered "poor." The 2015 Temkin Experience Ratings, along with other ratings, can be accessed at the Temkin Ratings website, www.TemkinRatings.com. The free report "2015 Temkin Experience Ratings" is available for download at the Customer Experience Matters® blog (ExperienceMatters.wordpress.com) and at the Temkin Group website, www.TemkinGroup.com. About Temkin Group: Temkin Group is a leading customer experience research and consulting firm. Many of the world's largest brands rely on its insights and advice to steer their transformational journeys, and Temkin Group accelerates their results by combining customer experience thought leadership with a deep understanding of organizational dynamics. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building up four core competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. The firm's ongoing research identifies leading and emerging best practices for engaging the hearts and minds of customers, employees, and partners. For more information, contact Bruce Temkin at 617-916-2075 or send an Email. *Customer experience matters is a registered trademark of Temkin Group. To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/amazon-and-apple-earn-top-customer-experience-ratings-for-computers-and-tablets-according-to-temkin-group-300048425.html SOURCE Temkin Group 
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