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Mobile Analytics Will Drive Growth in the Global SQM and CEM Market through 2019: TechNavioHigher demand for mobile analytics has resulted in the growth of the Global Service Quality Management (SQM) and Customer Experience Management (CEM) Market, which is expected to post a CAGR of 14.25 percent from 2014-2019, says research firm TechNavio. About the Report According to the latest report by TechNavio, increased penetration of smartphones and tablets worldwide has led to an increase in the accessibility of websites through the mobile devices, thus boosting the Global SQM and CEM Market. "Many people are accessing internet through smartphones, which has led to an increase in web traffic through mobile devices, thus driving the demand for mobile analytics," says Faisal Ghaus, Vice President of TechNavio. The new TechNavio report also draws attention towards an increase in the number of forums that seek to bridge the gap between customers and organizations, which has resulted in an increased demand for cross-channel analytics. "There are numerous digital forums like Twitter, Facebook (News - Alert), emails, blogs and customer surveys where user conversations need to be monitored and analyzed to gain actionable insigts. The need to analyze the large amount of customer data obtained from all these sources has increased the demand for cross-channel analytics," says Ghaus. Key Information Covered in the Report:
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