TMCnet News
1tucan: New app enlists children in the fight against climate changeMEDELLIN, Colombia, March. 2, 2015 /PRNewswire/ -- A Pew Research poll found that 49-percent of "steadfast conservatives" doubt global warming. Results like this lead Camila Echavarria, creative director at 1tucan.com, to use games to change minds. "It's hard to change an adults mind", says Echavarria, "There is often a political agenda getting in the way. Our new app, Bert Saves the Earth, is geared to small children and breaks down big problems into ones your young kids can solve." While presentations like Al Gores' An Inconvenient Truth are geared toward adults with data charts and graphs, Bert Saves the Earth uses simple messages with songs and interactive animal characters. "The app keeps it simple; save water so the horse can drink", she said, "Children feel great about their contribution because they see the turtle getting happier as they remove plastic litter from our oceans." When asked if the app could save the world, she said, "These lessons are geared fo small children, so it's possible even politicians can understand them." As a resident of Medellin, Columbia, she says, "It's certainly my hope that it does [change the world] because environmental sustainability isn't about the future of the Earth as much as it's about our future on it." The app is available for immediate download in the Apple Store. Features & Elements:
Camila Echavarria provides an informative interview that can be in English or Spanish. To schedule an interview on this or any other Climate Change or Children's Activism topic, ring her at 57-414-80-47-437 or connect on Skype or email [email protected]. A video trailer is available at http://bit.ly/savetheearth-video To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/1tucan-new-app-enlists-children-in-the-fight-against-climate-change-300040727.html SOURCE 1Tucan 
|