[February 27, 2015] |
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Multicultural Marketing Leaders to Convene in Miami to Strategize on America's Cultural Transformation
Geoscape,
the leading market intelligence company focused on new mainstream
consumers and businesses, today announced this year's lineup of
influential participants scheduled to share their expertise at next
month's New
Mainstream Business Summit.
The New Mainstream Business Summit will take place at Miami's Mandarin
Oriental hotel, on March 17-19. The Summit's lineup brings together
leading name brands, agencies, technologists and industry leaders,
enabling a diverse and comprehensive examination of the opportunities
created by America's New Mainstream. Comprised of Hispanics, Asians and
African Americans, including the millennial and LGBT communities, New
Mainstream consumers represent the majority of population and spending
growth now and into the foreseeable future. These groups represent
trillions of dollars in spending per year - yet most businesses struggle
to reach them effectively.
Summit participants will enhance their ability to capitalize upon this
business opportunity through the examples and guidance provided by many
of the most influential leaders in the New Mainstream business
community, aong them:
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Domino's Pizza: Karen Kaiser, Vice President, National
Advertising - a leading QSR advertising veteran for over 15
years, Kaiser and LatinWorks' - the largest Hispanic-focused
advertising agency in the nation - co-founder Alejandro Ruelas will
outline how her company is thinking differently about multicultural
audiences.
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Toyota: Patricia Salas Pineda, Group Vice President, Hispanic
Business Strategy Group - Pineda is responsible for engaging
with the Hispanic business and media communities and building a
network of Toyota Associates and Team Members.
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NBC Universal (News - Alert): Jacqueline Hernández , Chief Marketing Officer,
Hispanic Enterprises & Content - Hernandez is responsible for driving
audience and revenue growth with Hispanic consumers across the
company's portfolio of businesses and brands which include 21 cable
television networks, two broadcast networks, all digital properties,
Universal Pictures and Universal theme parks.
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The CMO Council: Liz Miller, Senior Vice President of Marketing
- Miller brings a varied career that spans over 14 years in the sports
entertainment, retail, health, beauty and personal care spaces. Her
session will share unreleased results from a new study of marketing
leaders regarding how multicultural issues are becoming strategic to
companies nationwide.
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dunnhumby USA: Erin Liber, Director of Brand Consulting - a
leading authority on how to obtain consumer insights, Liber will
discuss how to generate detailed and actionable insights on buying
behavior across cultures and store footprints.
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Jenn T. Grace, LGBT author, speaker and entrepreneur - Grace
will present an introduction to LGBT marketing, outlining why
positioning and selling effectively to the LGBT Community can
positively impact an organization's bottom line.
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Jorge A. Plasencia, Co-Founder, Chairman and CEO, República -
as the leader of one of America's fastest-growing advertising, digital
and communications agencies, Plasencia will host a panel on Hispanic
and "Total" marketing featuring Toyota, NBC Universal, Baptist Health
South Florida and the National Pork Board.
For more information on agenda, venue and registration, visit the
full event page on Geoscape.com.
About Geoscape:
Geoscape provides automated intelligence systems, unique data products,
research and analytic services for companies seeking to tap into the
growth of new mainstream consumers in the U.S., Canada and Europe. The
online Geoscape Intelligence System (GIS), the DirecTarget® database
enrichment system and a variety of geo-demographic, consumer, business
and media databases enable actionable insights that lead our clients to
gain significant business advantages. Geoscape is a privately held
company owned by NMS Capital and Cesar M Melgoza, Founder & CEO, and is
headquartered in Miami.
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