[February 24, 2015]

Loton Adds Jon Merriman of Merriman Holdings to its Advisory Board

Loton, Corp. (OTC Pink: LTNR) announced that brokerage and banking industry executive Jon Merriman has joined the Loton, Corp. Advisory Board.

As co-chairman and CEO of Merriman Holdings, Inc., Jon is responsible for the strategic direction of the firm as well as working closely with the firm's clients. His day to day focus is on advising fast-growing public and private companies on complex capital market and financing issues. He also works directly with growth-oriented investors. With more than 25 years of experience in the investment banking and brokerage business, he brings significant experience in helping growth and early stage companies achieve their goals.

Prior to forming Merriman, he was Managing Director and the head of the Wells Fargo (News - Alert) Securities equity group formerly First Security Van Kasper, and served on its Board of Directors. Merriman was subsequently appointed Chairman and CEO of publicly traded telecom company Ratexchange, which he restructured into Merriman Curhan Ford, now known as Merriman Capital. He has served on more than 10 private and public company boards and has been a frequent guest on Bloomberg (News - Alert) TV, and CNBC's "Fast Money." He has been a regular contributor to financial publications such as The Wall Stret Journal, Barron's and The Daily Deal.

"We are excited to add Jon to our advisory board. His investment acumen, financial viewpoint, and extensive relationships will greatly enhance our company," commented Robert Ellin, Executive Chairman and President of Loton, Corp.

"I am pleased to join the advisory board of Loton and advise the company as it executes its growth strategy," commented Jon Merriman. Merriman continued, "Loton has a wide open opportunity to be the first independent, global live music and lifestyle network. I'm very pleased to join such a well-connected and visionary team."

About Loton, Corp.

In April, 2014, Loton, Corp. acquired a fifty percent interest in KOKO, a premier multimedia and lifestyle brand and one of London's iconic live music venues. KOKO is internationally renowned for delivering over 250 live music events per annum for the past ten years. Loton is backed by Trinad Capital, a micro-cap and small-cap activist hedge fund based in Los Angeles, California. The fund is led by Robert Ellin, a seasoned portfolio manager with 25 years of investment experience. Mr. Ellin spearheaded investments in several publicly traded companies including THQ, Grand Toys, Forward Industries (FORD), Majesco Entertainment (COOL), Command Security (MOC), Mandalay Digital Group (MNDL), iVillage (IVIL), Points International (PCOM), as well as private companies including iWon.com and SS industries.

Forward-Looking Statement

Statements in this news release concerning future results from operations, financial position, economic conditions, product releases and any other statement that may be construed as a prediction of future performance or events are forward-looking statements which involve known and unknown risks, uncertainties and other factors which may cause actual results to differ materially from those expressed or implied by such statements. These factors include uncertainties as to levels of orders, ability to record revenues, release schedules, market acceptance of new products, changes in economic conditions and market demand, pricing and other activities by competitors, and other risks including those described from time to time in the Company's filings on Forms 10K and 10Q with the Securities and Exchange Commission (SEC (News - Alert)), press releases and other communications.

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