[February 23, 2015]

Research and Markets: Africa B2C E-Commerce Market 2015

Research and Markets (http://www.researchandmarkets.com/research/hd3qlg/africa_b2c) has announced the addition of the "Africa B2C E-Commerce Market 2015" report to their offering.

Africa shows that though lagging behind other world regions in development of online retail, African B2C E-Commerce is expected to rise, stimulated by increasing Internet penetration, improving infrastructure and especially the increase in mobile connectivity. While countries of the continent vary in advancement of online shopping, each of them has potential for further growth.

Africa is considered a late entrant to the global E-Commerce stage. Low internet penetration, underdeveloped logistics and limited cashless payments infrastructure, as well s low incomes and high poverty rates have hindered the uptake of online shopping in this region. However, recent signs of improvements have led to forecasts of B2C E-Commerce sales growing at high rates to a double-digit number in EUR billions in the next three years.

South Africa and Nigeria are the continent's leaders in online retail development. While South Africa has been in view for years as an important emerging market, Nigeria is a rising star. As the regions' most populous country, it already surpassed South Africa in economy size and topped all other African nations by number of Internet users and mobile phone owners. Local online merchants Jumia and Konga are among the country's most popular websites. Jumia has already expanded beyond Nigeria to other markets in the region, while both companies received substantial investment to fortify their positions on the domestic market, as the launch of PayPal (News - Alert) in Nigeria in 2014 is expected to bring more international competition.

Key Topics Covered:

1. Management Summary

2. Global Comparisons

3. Regional

4. South Africa

5. Nigeria

6. Egypt

7. Morocco

8. Kenya

9. Tunisia

10. Senegal

11. Algeria

12. Rwanda

Companies Mentioned

- Amazon

- Jumia

- Kalahari.com

- Konga

- PayPal

- Souq.com

- Takealot.com

For more information visit http://www.researchandmarkets.com/research/hd3qlg/africa_b2c

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