[February 18, 2015]

Research and Markets: Tariff Trends SnapShot Report 2015 - Pricing for the Apple iPhone 6

Research and Markets (http://www.researchandmarkets.com/research/spkmp2/tariff_trends) has announced the addition of the "Tariff Trends SnapShot No. 46 - Pricing for the Apple iPhone 6" report to their offering.

The author examines the growth in Apple iPhone (News - Alert) sales, with the announcement of Apple's record Q1 2015 results (which includes the crucial Christmas sales period), powered chiefly by record iPhone sales, which have doubled since 2012. Unit sales have increased despite the average revenue per unit remaining high - and growing in the last quarter period.

The author surveys how MNOs worldwide are marketing the new Apple (News - Alert) iPhone 6 & Apple iPhone 6 Plus devices, with the call, data and VIP plans that have been introduced with the launch of the new devices.

The SnapShot concludes that MNOs in both Developed and Developing markets are providing iPhone 6 devices, with various purchase costs, ranging from USD $650 up to USD $880 (for the iPhone 6 (16 GB) device). MNOs are also offering a range of handset purchase plans in all markets, usually without any interest payments for the handset financing.

The following trends are apparent:

- MNOs use the iPhone 6 device to support a bundle of calls, SMS & various sized bundles of mobile data.

- For device financing, MNOs are providing greater cost transparency, with a separation of usage & handset costs.

In developing markets, there are fewer Post Pay bundles, but vendor financing still offers a more affordable alternative to outright handset purchase in all markets, even for the iPhone by spreading out the monthly purchase cost.

Key Topics Covered:

1. Introduction - The types of handset purchase plans

2. Examples of handset purchase plans

3. The key changes in handset purchase plans

4. Conclusion - Handset purchase plans

Companies Mentioned

- A1 (Austria)

- Airtel (India & Nigeria)

- AT&T (News - Alert) (USA)

- China Mobile

- China Telecom

- Claro (Brazil)

- Etisalat (Nigeria)

- Free Mobile (France)

- Glo (Nigeria)

- KDDI (Japan)

- Movistar (Spain)

- NTT (News - Alert) docomo (Japan)

- Softbank (Japan)

- T-Mobile (USA)

- Telekom (Germany)

- TeliaSonera (Sweden)

- Telkomsel (Indonesia)

- TIM (Brazil & Italy)

- Verizon (News - Alert) (USA)

- Vivo (Brazil)

- Vodafone (India)

For more information visit http://www.researchandmarkets.com/research/spkmp2/tariff_trends

[ Back To TMCnet.com's Homepage ]