[February 11, 2015]

Geoffrey Arone Joins Whitepages at Executive Vice President of Products

Whitepages Inc., the leading source for contact information in North America, today announced that Geoffrey Arone has joined its executive team as Executive Vice President of Products. With 18 years of product management leadership and success as a serial technology entrepreneur, Arone will lead consumer product development for the popular website whitepages.com which has over 50 million unique monthly users and provides access to more than 200 million personal identities. Arone's leadership will redefine Whitepages' product development model by incorporating strong consumer insight and an understanding of the ever-changing digital world.

"The concept of digital identities is evolving rapidly and we need a visionary like Geoffrey to put Whitepages at the forefront of product innovation in this space," said Whitepages Founder and CEO, Alex Algard. "Geoffrey is one of our industry's best forward thinkers and I am confident that he will push Whitepages to discover opportunities for new products and solutions that empower users to safeguard the accuracy and authenticity of their digital identities. Geoffrey's entrepreneurial vision and knowledge of the social web is critical or the Whitepages team at this time of constant evolution."

Prior to joining Whitepages, Arone was the Senior Vice President of Product Innovation and Chief Scientist at Experian (STOCK SYMBOL) where he was responsible for identifying and developing new products globally. He also served as part of the Consumer Services Global Strategic Development Team, where he tested and designed emerging new products and technologies. Geoffrey founded three startups, raising $5M to $28M in venture capital funding for each. His first start-up was Flock, an innovative social web browser which was later sold to Zynga (News - Alert). Together with partners such as MC Hammer, he co-founded Dancejam, a video competition platform for user-generated content and sold this company to Grind Networks. After serving as an Entrepreneur in Residence at Battery Ventures, he founded SafetyWeb (News - Alert), where he was CEO and Founder. SafetyWeb, a web-based internet monitoring service for parents to keep track of their child's reputation, privacy and safety online, was acquired by Experian in May 2011. Geoffrey began his career as a Product Manager at Oracle and later Real Networks.

Arone has a B.S. in Neural Science from Brown University and an MBA from MIT (News - Alert). He holds three patents- two in structured metadata architecture and one in identity data management.

About Whitepages

Whitepages is the leading source for contact information in North America and is at the forefront of developing services that help people find and verify personal and business identities in the digital world. With a Top 40 website, 50 million monthly visitors and several multi-million downloaded apps, Whitepages is committed to empowering users with control while safeguarding the accuracy and authenticity of digital identities. Whitepages also operates Whitepages Pro, a web and API-based service helping businesses verify the identities of their customers. To learn more, visit www.whitepages.com.

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