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David Morris, Chief Revenue Officer, CBS Interactive, Elected Chairman of IAB Board of DirectorsThe Interactive Advertising Bureau (IAB) Board of Directors today elected David Morris, Chief Revenue Officer at CBS Interactive, as Chairman. The election took place at the opening of the 2015 IAB Annual Leadership Meeting in Phoenix, AZ. Morris, who was Vice Chair in 2014, succeeds Vivek Shah, CEO of Ziff Davis, Inc., who served as the head of the board last year. Lauren Wiener, President, Global Sales and Marketing at Tremor Video, has been voted incoming Vice Chair. "Working closely with the IAB over the past year has reinforced my long held belief in the industry's ability to come together to address concerns and identify new opportunities," said Shah. "Marketer demand for interactive advertising has never been stronger with tens of billions being invested in digital. I am confident that David Morris has the deep knowledge and expertise to ensure that IAB and the industry at-large can build on that momentum, and foster even greater growth for digital's tomorrow." "The IAB has an ambitious agenda - one that is sure to propel the digital media and marketing industry ahead," said Morris. "I look forward to taking on this new position, coalescing members around critical issues involving rapidly changing technologies, self-regulation and public policy, the shift in measurement and transactional currency, and much more. I'm equally committed to keeping IAB members at the forefront of innovation, supporting the development of the types of new standards, technologies, and best practices that will allow interactive advertising to flourish on a global scale." New elections to the board include:
Members re-elected to another termon the board are:
Others continuing their terms are:
The IAB Board of Directors Executive Committee includes:
"The IAB Board of Directors has always served as a bedrock of insight, intelligence and decisive leadership for the interactive marketing community," said Randall Rothenberg, President and CEO, IAB. "This year's board includes industry pioneers from blue-chip media brands, C-level executives from digital native powerhouses, and trailblazers in the world of advertising technology. Their diverse perspectives are sure to be of incredible value to the IAB, and their collective efforts will be a boon to the entire ecosystem." About the IAB The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing programs. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. The organization is committed to professional development, elevating the knowledge, skills, and expertise of individuals across the digital marketing industry. The IAB also educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Founded in 1996, the IAB is headquartered in New York City.
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