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Mobile AdTech Market 2015 - 2017: Getting Paid in an Era of Accelerated VolatilityDALLAS, February 4, 2015 /PRNewswire/ -- ReportsnReports.com adds Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility report that says global mobile advertising marketplace is forecast to pay $14 billion in 2015 net topline. $14 billion in global ad spend rumbling through the mobile adtech ecosystem has undergone a striking transformation over the past 12 months, redefining how agencies (and agency trading desks), vendors and audience platforms engage with digital budgets, impressions and apportion subsequent profit splits. AdTech volatility resonating across the vendor marketplace is pressed by the push to acquire scale quickly (i.e. M & A) to compete with display giants that own audience networks like Facebook, Google, Twitter and iAd. The Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility report forecasts the global mobile advertising marketplace to pay $14 billion in 2015 net topline. Market positions analyzed in this research report include: 4th Screen Advertising, AdColony, Aditic/Sofialys, AdMob/Google AdSense, AdMobius, Admoda, AdsMobi , AdultModa, Amobee, AppFlood, AppNexus, Axionix, Blinkx, BrightRoll, BuzzCity, Byyd Tech Ltd., Casee, Conversant Media, DataXu, Facebook/Atlas/Instagram, Greystripe, iAd, InMobi , Jana Mobile, Jumptap, Komli Media/Mobile, Lotame, Madhouse, Madvertise, MediaBrix, Medialets, MediaMath, Millennial Media, Mobclix, Mobgold, Mobile Posse, MobileTheory, Mojiva/Mocean, Moolah Media, NDN,Nexage, Opera MediaWorks, OutSpoken, Pointroll, PubMatic, PulsePoint, Rhythm NewMedia, Smaato, StrikeAd, TapAd, Tapjoy, ThinkNear by Telenav, Third Screen Media/AOL Mobile, Tremor Video,Twitter, Twitter/MoPub, UpSight, Verve Mobile, Videoplaza, Voltari and xAD. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. The "Mobile Advertising (mAdvertising) Market: 2014 - 2020" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets. Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts. The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report. Read more at http://www.reportsnreports.com/reports/280980-the-mobile-advertising-madvertising-market-2014-2020-opportunities-challenges-strategies-forecasts.html . A couple of sections and their headings available in Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility report cover data and information on the following topics: Section One 51 Mapping Media Spend Through the Mobile Adtech Ecosystem: How the Industry Allocates Revenues and Payments 51 Section Two 83 The Global Mobile Advertising Marketplace Worth $12.8 Billion in 2014 Net of Agency Fees 83 Section Three 118 Mobile Adtech Executive Q & A Forum as well as information on and from Amobee, Blinkx, Buzzcity, Conversant Media, Lotame, Madhouse, Order a copy of Mobile AdTech 2015 - 2017: Staying Relevant and Getting Paid in an Era of Accelerated Volatility research report at http://www.reportsnreports.com/Purchase.aspx?name=341638 . Explore more reports on the IT & Telecommunications industry at http://www.reportsnreports.com/market-research/information-technology/ . About Us: Connect with Us: G+ / Google Plus:https://plus.google.com/u/0/111656568937629536321/posts Twitter:http://twitter.com/marketsreports Facebook:https://www.facebook.com/pages/ReportsnReports/191441427571689 RSS / Feeds:http://www.reportsnreports.com/feed/l-latestreports.xml Contact: Ritesh Tiwari / Priyank Tiwari TX, Dallas North - Dominion Plaza, Tel: +1-888-391-5441 SOURCE ReportsnReports |