[February 02, 2015]

IneoQuest's Audience Measurement Platform (AMP) Now Provides per Subscriber Video Analytics from Endpoint Devices

IneoQuest (News - Alert) Technologies, the global leader in video analytics and service assurance solutions, today announced the release of its Endpoint Analytics SDK, giving Video Service Providers (VSPs) real-time visibility into the customer experience by delivering behavioral and operational data directly from endpoint devices to IneoQuest's Audience Measurement Platform for Adaptive Streaming (AMP ASM (News - Alert)). Integrating the Endpoint Analytics SDK with IneoQuest's comprehensive suite of video analytics and service assurance products for Multiscreen and OTT provides VSPs with complete visibility into video streaming quality along with the necessary information to understand the customer's behavior when impacted by service issues. The complete solution allows VSPs to unlock the revenue potential of video and deliver the best customer experience across all endpoint devices.

With the Multiscreen & OTT portfolio now including Endpoint Analytics SDK, IneoQuest offers the industry's only solution that correlates operational issues to the consumer's behavior in real-time enabling VSPs to fully understand why an issue happened and how consumers reacted. This level of comprehensive analytics reduces the mean-time-to-resolve (MTTR), helps control OPEX (News - Alert) and increases customer satisfaction. "We don't believe that switching CDN's to solve quality issues is the optimal approach to improving the customer experience," said Joel Daly, Senior Director of Product Management and Marketing at IneoQuest. "Our approach is to provide real-time visibility into what is causing quality issues in the network and the video stream and fix those issues before they negatively impact the customer viewing experiences."

Daly continued, "We are very excited t launch our Endpoint Analytics SDK to help address the growing market need for visibility into end device consumption of OTT content. We believe our video analytics solution is a game-changer in the industry as it correlates operational and behavioral data providing a completely new framework for monetization and proactive churn management."

The Endpoint Analytics SDK is a feature rich lightweight client proxy software library that's easily integrated into a VSP's media player. Key features of IneoQuest's AMP ASM with the Endpoint Analytics SDK include:

• Validates video asset and protocol integrity, leveraging IneoQuest's patented QoS metric, VeriStream, for advanced buffering analysis, CDN response issues and network congestion
• Captures user defined quality ratings, alerts, stream events, and identifies more advanced QoE events such as app crashes, jitter and black screen through an operator's media player application
• Aggregates and correlates session information by user, asset, region, ISP, and CDN - store session data for up to one year, and perform historical queries on collected metrics by utilizing powerful and flexible data analysis filters - export this data to a CSV format for more advanced analysis and reporting
• Integrates into media players on iOS and Android (News - Alert) smartphones and tablets
• Associates individual subscriber devices to streams
• Tracks all active sessions via the AMP Dashboard - examine meaningful KPIs, including trending assets, most errored sessions, and streaming formats
• Provides a rich Web Services API that allows integration into OSS/BSS systems for real-time customer experience management (CEM) and revenue optimization

Click here for more information on AMP with the Endpoint Analytics SDK.

About IneoQuest Technologies

With over 600 global customers, IneoQuest is the global leader in video analytics and service assurance solutions that enable video providers to monetize the video experience. IneoQuest's solutions monitor, analyze and optimize video - independent of the screen or network - with end-to-end visibility into every subscriber, viewing experience, and channel. IneoQuest gives customers the ability to monetize the video experience through verifying and assuring the quality of every viewing experience, understanding and expanding their subscriber base, and growing their returns on capital investments and digital assets. Clients include service providers, broadcasters, content providers, government, equipment manufacturers and enterprises. IneoQuest is an ISO 9001:2008 certified company. For more information, visit www.ineoquest.com.

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