[January 29, 2015]

BrandMaker Releases v5.7 of Its Marketing Efficiency Cloud

BrandMaker, a leading provider of Marketing Resource Management (MRM) systems, has launched a new version of its Marketing Efficiency Cloud. It includes expanded capabilities to implement, analyze and quickly adjust marketing activities and campaigns.

Version 5.7 of the modular solution suite provides a number of new options - particularly for Digital Asset and Product Information Management. For example, the Media Pool module is now available in a mobile version. This means that information or media can also be published for smartphones and tablets. Another highlight of the latest version is the newly introduced Digital Marketing Center module, which enables the integrated cross-channel monitoring and control of digital marketing campaigns.

With the Digital Marketing Center, BrandMaker is integrating the technology developed by advertzoom, which was acquired in 2014, into its Marketing Efficiency Cloud. The Digital Marketing Center enables digital campaigns to be planned, implemented in the respective channels, and the results to be aggregated automatically. The module includes interfaces to all leading tools and platforms, among them Google AdWords, Facebook (News - Alert), Google Analytics, Webtrekk, Adobe Analytics, and AdClear.

In the BrandMaker Media Pool, the new Smart Search function can find required media assets in a user-friendly and fast way. Customer-specific search categories can be defined and individually weighted to enable direct access to the most relevant images, slides, videos, and other assets. The Media Pool Mobile, with which smartphone or tablet users access all available media online or offline, is designed to support sales representatives or to be used at trade fairs or at the point of sales.

In the Marketing PIM module, Version 5.7 optimizes the implementation of localized product marketing. In addition to texts in different languages, the relevant product features can also be maintained separately for different markets, for example, measurements in local units or prices in the respective currencies. In addition, product information can be defined in order to determine if it should be used in a particular market. Localized advertising material is thereby produced in a faster and much more efficient way.

"With the new Version 5.7, our customers receive an even more extensive platform for the efficient and agile organization of their marketing operations," said BrandMaker CEO Mirko Holzer. "In addition to the mobile version of our Media Pool and our new Digital Marketing Center, our customers also benefit from a variety of improvements across the different modules. These include improved dashboards, with which, for example, marketing development funds can be easily processed and displayed at a glance."

About BrandMaker

BrandMaker is the leading provider of Marketing Resource Management (MRM) systems in Europe. Established in 1999, the company develops and markets sophisticated software solutions for the marketing communication of medium-sized and larger organizations. Leading analysts position BrandMaker as a "Leader" in the MRM sector and count the company among the world's fastest-growing providers.

Many well-known companies use BrandMaker solutions including Audi, Bayer, Ernst & Young, Hewlett Packard, Humana, Kyocera (News - Alert), Maybank, Roche and UBS. A global partner network, branch offices in various European countries, and BrandMaker Inc., which is headquartered in Atlanta, Georgia, support BrandMaker's international customers. For more information, please visit www.BrandMaker.com.

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