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Lattice Engines' Record-Breaking Year Demonstrates Increased Demand For Predictive Marketing And Sales ApplicationsSAN MATEO, Calif., Jan. 27, 2015 /PRNewswire/ -- LatticeEngines, the leading provider of cloud-based predictive marketing and sales applications, tripled its customer base in 2014. Since introducing the predictive marketing platform in mid-2013, Lattice has rapidly become the preferred choice for smart marketers. Typical Lattice customers triple their conversion rates and double their ASP within months of deployment. With over 100 customers Lattice has the largest community of predictive marketers in the world. These customers span several verticals including High Tech, Financials, Business Services and Insurance, e.g., Riverbed, Dodge Data & Analytics and SAVO. "Our products address predictive analytics across the entire customer lifecycle," said Shashi Upadhyay, CEO of Lattice Engines. "Customers are looking for a single system that will predict behavior as prospects step through the buyer's journey. By combining dynamic signals with data-science, we can predict buyer behavior with precision." The Lattice team also welcomed new talent over the year with several key hires in sales, business development and customer success, adding over 40 years of experience in data science, demand generation, marketing and sales. Among the new faces: Patrick Donnelly, formerly with Marketo, as the new SVP of sales; Michael Meinhardt, formerly with Cloudwords, as the new VP, business development and strategic alliances; and Heather Foeh, formerly with Eloqua, as he director of customer advocacy programs. Lattice continued to develop its global partnership program to improve relationship access, market penetration and deliver a seamless integrated enterprise customer experience. Partners include the leading marketing software ecosystems, including Oracle, Salesforce.com and Marketo. The goals of the expanded program are three-fold: 1) Ensure Enterprise Customer Success; 2) Develop Market-Leading Integrated Solutions; and 3) Foster Global Market Development. In addition, Lattice and Dun & Bradstreet (NYSE: DNB), the world's leading source of commercial information and insight on businesses, announced a global strategic partnership. Together, Lattice and Dun & Bradstreet will provide businesses with the data, insights and analytics required to identify which of their customers or prospects are most ready to buy. According to our Customers and Partners:
Lattice received widespread recognition as the market leader for its predictive analytics solutions, with the following industry awards:
About Lattice Engines Lattice is pioneering the predictive applications market for marketing and sales. Lattice helps companies grow revenue across the entire customer lifecycle with data-driven marketing and sales applications that make complex data science easy to use. By combining thousands of buying signals with advanced predictive analytics in a suite of secure cloud applications, Lattice helps companies of all sizes including Citrix, DocuSign, Inc., HireVue and SunTrust Bank to increase conversion rates by more than three times. Lattice is backed by NEA and Sequoia Capital with headquarters in San Mateo, CA. Learn more at www.lattice-engines.com and follow @Lattice_Engines. Logo - http://photos.prnewswire.com/prnh/20150126/171476LOGO
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/lattice-engines-record-breaking-year-demonstrates-increased-demand-for-predictive-marketing-and-sales-applications-300025895.html SOURCE Lattice Engines |