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TradeKing Advisors Introduces Risk Assist®TradeKing Advisors, Inc., an SEC (News - Alert)-registered online advisory and subsidiary of TradeKing Group, Inc., today announced the availability of the new Risk Assist® service for its clients. Risk Assist is an optional feature that aims to protect client principal investments during steep declines in the market by reducing exposure to equity-based portfolios. Risk Assist analyzes portfolio holdings daily to determine the necessity to reallocate a portion of client portfolios to investments that may be less sensitive to market corrections. TradeKing Advisors is the first and only online advisory service to offer clients the Risk Assist portfolio protection feature. "The equities market is one of the most effective vehicles for investors looking to build wealth. At the same time, it's occasionally subject to sudden and unpredictable change and risks," said Richard J. Hagen, Jr., CEO of TradeKing Advisors. "Risk Assist helps address the 'what-if' question that still gives some of today's investors pause. It's a particularly compelling option for clients who are saving for near-term goals, like a college education or retirement, or for new investors who are still getting comfortable with market volatility, or anyone who's just extra-cautious. We're excited to be the first online advisor to offer Risk Assist to clients, and at a tremendous value." How Risk Assist Works
Risk Assist was developed by Horizon Investments. In commenting on TradeKing Advisors' decision to deploy Risk Assist, Horizon CEO Robbie Cannon said, "TradeKing Advisors is a true innovator in applying technology to portfolio construction and management. We are delighted to partner with them to deliver Risk Assist to their clients as a seamless part of their investment platform." About TradeKing Advisors, Inc. Portfolios are offered through TradeKing Advisors, Inc. (TradeKing Advisors), an SEC-registered investment advisor. TradeKing Advisors has chosen Ibbotson Associates, Inc., an SEC-registered investment advisor and wholly owned subsidiary of Morningstar, Inc., to provide asset allocation, portfolio construction and monitoring services for the TradeKing Advisors portfolios. Ibbotson Associates is not acting in the capacity of an investment advisor to individual investors. The Morningstar name and logo are registered marks of Morningstar, Inc. Ibbotson Associates is not affiliated with TradeKing Advisors. Risk Assist is a registered trademark of Horizon Investments, LLC, and is used under license by Ibbotson Associates, Inc. Risk Assist is NOT A GUARANTEE. Risk Assist is a strategy which seeks, for a fee, to limit market exposure and mitigate loss by changing investment components. There may be times where all investments and strategies are unfavorable and depreciate in value. Risk Assist will not prevent all losses, and accounts with Risk Assist may not be fully invested in the underlying model, and during periods of strong market growth may underperform accounts which do not have the Protection feature. About TradeKing Group, Inc. TradeKing Group, Inc. (www.tradeking.com) consists of companies that provide online brokerage services, social communities for investors, investor education and more. Its subsidiary, TradeKing, LLC, is a nationally licensed online broker/dealer dedicated to empowering the independent, self- directed investor. It offers simple, low fees ($4.95 per trade for both equity and option trades with $0.65 per options contract). The TradeKing platform features powerful online equity, options, ETF, mutual fund and fixed-income trading tools accompanied by a rich set of news, research and analysis capabilities.
Follow TradeKing Advisors on Twitter (News - Alert) at http://twitter.com/tkadvisors Please refer to TradeKing Advisors' Wrap Fee Program Brochure (Form ADV Part 2A) for detailed information pertaining to Services, Fees, and Risks. Investments are Not FDIC Insured; No Bank Guarantee; May Lose Value. All investments involve risk, which may include the loss of income payments as well as some or all principal invested. Asset allocation and diversification does not necessarily eliminate the risk of experiencing investment loss. TradeKing Advisors does not warrant or guarantee its process will lead to success. Past performance does not guarantee future results. Risks applicable to any portfolio are those associated with its underlying securities. Before you invest, you should carefully review and consider the investment objectives, risks, charges and expenses of each exchange-traded fund (ETF) that are to be used within TradeKing Advisors' portfolios. ETF trading prices may not necessarily reflect the net asset value of the underlying securities. You are able to review and download ETF product descriptions via the Securities and Exchange Commission's (SEC) website. TradeKing Advisors portfolios are not cash, cash alternatives, or money market funds and should not be viewed as such holdings. This is not an offer or solicitation in any jurisdiction where we are not authorized to conduct investment advisory business. Brokerage accounts are serviced by TradeKing, LLC and advisory client account assets are custodied with Apex (News - Alert) Clearing Corporation, members FINRA and SIPC. TradeKing Advisors and TradeKing, LLC are wholly owned subsidiaries of TradeKing Group, Inc. © 2015 TradeKing Group, Inc. All rights reserved. Securities offered through TradeKing, LLC, member FINRA and SIPC advisor.
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