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Research and Markets: European Mobile Wallet Market 2015-2019 with EE, MasterCard, PayPal, Visa & Weve DominatingResearch and Markets (http://www.researchandmarkets.com/research/f65n5s/mobile_wallet) has announced the addition of the "Mobile Wallet Market in Europe 2015-2019" report to their offering. The analysts forecast the Mobile Wallet market in Europe to grow at a CAGR of 32.87% over the period 2014-2019. Mobile wallets are electronic accounts that can be operated through cellphones and are based on the NFC technology. They help account holders pay their bills or make purchases on the go. Mobile wallets have revolutionized the Digital Payments industry. Increased adoption of smartphones, tablets, and other mobile technologies has changed the way customers mae their payments. Before the advent of smartphones, Java-enabled and internet-based phones were used sparingly because the usage was limited to SMS and calling options. Notably, carrier charges were high during that time, which had resulted in lesser usage among customers. Increased use of M-commerce is one of the key trends emerging in this market. This trend is expected to exert significant influence on market growth owing to high convenience and ease of payment facilitated through the increased use of smartphones and initiatives undertaken to equip PoS devices in convenience stores. According to the report, increased collaboration among mobile operators is one of the key drivers of the market. With the growing contribution of the Mobile industry to the global GDP, policy makers are initiating changes, which will ensure adequate innovation and investment by all players. Further, the report states that the Mobile Wallet market in Europe is witnessing intense competition among all types of participant and customer categories, with each category trying to eat into the shares of the other. Many banks lack the ability to leverage publicly available PoS capabilities while most of the banks do not support cards across financial institutions. Key Vendors For more information visit http://www.researchandmarkets.com/research/f65n5s/mobile_wallet.
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